E-Commerce Site Tips to Increase Traffic and Sales
You may not judge a book by its cover, but most likely you do when it comes to a website. Ninety-four percent of customers base their impression of a website on the design and look alone, and that first impression is key to their decision to purchase.
There are a lot of elements that cause customers to leave a site, leading to lost business and lower revenue. Are you guilty of overlooking these little details that could be hurting your conversions? Let’s find out…More at https://learn.infusionsoft.com
The history of the search engine: from index cards to AI-powered chatbots
One of the greatest improvements brought about by the internet is the ability to find answers to almost anything almost immediately thanks to the search engine. How did we evolve from the days of index cards to AI-powered chatbots?
How did people find answers before the internet? Even those of us old enough to remember a life pre-web struggle to recall how we did our homework, checked for correct spellings or even resisted the urge to ask those questions we wouldn’t dare ask aloud without…More at https://www.inbenta.com
How to Launch a New Brand & Website the Right Way | Marketing Insider Group
The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least.
Luckily, there are steps a company or individual can take to ensure their new or refreshed brand or website makes a positive impact on the marketplace and guarantees a smooth transition for…More at https://marketinginsidergroup.com
Customize Firefox 57 with CSS – gHacks Tech News
Custom CSS for Fx is a collection of CSS styles for Firefox 57 and newer by the author of the popular Firefox add-on Classic Theme Restorer. Firefox 57 won’t support Classic Theme Restorer or any other interface changing extensions or themes anymore because of the switch to a WebExtensions exclusive system.
The new WebExtensions system prevents changes to the browser’s user interface by not providing APIs to extensions developers. The only option that is left for Firefox users to modify the UI…More at https://www.ghacks.net
Mouseflow Heatmap Analytics for WordPress Review – WPExplorer
Analyzing heatmaps is a scientific approach to conversion rate optimization for your online store or website. It is a data-backed way to measure the effectiveness of your landing pages, contact forms and purchase funnels. Mouseflow is a freemium heatmap analysis, session replay and recording tool. In this article, we’re going to review Mouseflow by integrating it with our favourite CMS tool – WordPress. For those of you who are new to the topic of heatmap analysis, here’s a simple…More at http://www.wpexplorer.com
Google’s Gary Illyes: you do not have to submit a disavow file if you do not have a manual penalty
by Johannes Selbach · November 13, 2017 At the Pubcon Search, Social Media, Marketing conference in Las Vegas, Google’s Gary Illyes said that you do not have to submit a disavow file to Google if your website does not have a manual penalty:
“If you do not have a manual action then you do not need to submit a disavow!” @methode #Pubcon Great questions by @jimboykin Google latest Penguin algorithm simply devalues artificial backlinks. There’s no longer an automatic pen…More at https://blog.seoprofiler.com
Offering your clients hosting using a reseller account – pros & cons
Do you, should you offer to include hosting as part of the deal when you build a website for a client? It is a legitimate up-sell that benefits both parties; the client saves hassle, and you make extra dollars. However there are other factors you need to consider before making that irresistible offer.
But is it too good a deal? If it really is this good, why isn’t everyone doing it? You buy reseller hosting from a web hosting company. This has limited, but generous, bandwidth and disk storage….More at https://www.catswhocode.com
Google Local Ranking Factors SEO Study For 2017
Dan Leibson has published his 2017 local SEO ranking factors study the other day. Dan said “the data suggests that Google, while attempting to shift to more engagement-based and locally relevant factors for its Local algorithm, is still susceptible to the traditional organic SEO tactics.”
He explained that “local and organic search algorithms are still highly interconnected.” “Ranking in local organic searches was the #1 high correlating factor with ranking in packs,” so those winning in organ…More at https://www.seroundtable.com
7 Things I Wish Someone Told Me When I Was New to SEO
Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning.
One of my first experiences in SEO was to diagnose a penalty that was impacting one of the agency’s largest clients. That was back in the day when Google didn’t provide any manual action messages. Talk a…More at https://www.searchenginejournal.com
Google Says Disavowing Nofollowed Links Does No Harm
Technically, Google does not follow or pass any signals from a link on a page that has a nofollow attribute on them. If you are super paranoid about that link ever dropping the nofollow, then using the disavow file should work for that paranoia.
John Mueller of Google said on Twitter that links that have a nofollow on them do not pass any signals. But if you want to disavow them as well, it does no harm he said. Here are the tweets: They don’t pass any PR so there’s nothing to disav…More at https://www.seroundtable.com
7 Top SEO Opportunities For 2018
When it comes to SEO, change is the only constant. No wonder it’s tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster than you get a chance to adopt them.
In the blink of an eye, tactics that were working just fine may not only become obsolete, but even harm you. Meanwhile, some new trends may leave you too far behind to catch up, if you don’t foresee it or neglect it for some reason. Last year, we’ve..More at https://www.searchenginepeople.com
SEOs Looking To Get Out Of The SEO Business In 2018?
There is an interesting thread just getting its legs in the WebmasterWorld forums around the topic of SEO and how hard it is to do SEO these days and see results, espesially with Google. So hard that some are deciding to change careers after several years of doing SEO.
Some are not taking it to the extreme of leaving SEO altogether but diversifying and getting into other businesses, in addition to working in SEO. Here is a quote from the thread: I simply can’t afford to continue to devote…More at https://www.seroundtable.com
How to transfer your domain name to GoDaddy (and why you’d want to) – The Garage
Everybody changes their mind from time to time. And one of the changes available is something we’ll discuss today. Of course, I mean changing your registrar. It’s just a fancy way of saying you want to transfer your domain name to another company.
Some of you might not have even been aware that such a thing was possible, while some of you might be wondering how to transfer your domain name. Well, stop wondering and keep reading. We’re about to cover all the gritty details of domain name…More at https://www.godaddy.com
How to backup a WordPress site – The Garage
While a savvy small business owner learns many skills, how to backup a WordPress site usually isn’t one of them. However, without this skill, you’ll get much more than a headache if something goes wrong with your site — it could ruin your bottom line. Backing up your website is imperative if your income relies in any way on its content. Not doing so could be business suicide. The good news is that there are a lot of quick, simple tools and solutions available to help you out. In this post…More at https://www.godaddy.com
5 Best WordPress Maintenance Mode Plugins For Your Site 2017
Get fresh WordPress Content delivered to your inbox with warp speed! WPLift / WordPress Plugins / 5 Best WordPress Maintenance Mode Plugins For Your Site If you need to make changes to the live version of your WordPress site, you probably don’t want your visitors walking in on you at an awkward moment.
That’s what maintenance mode is for. It lets you throw up a user-friendly page that tells users “Hey, the site isn’t available for a bit. Please come back later” But if you want to…More at https://wplift.com
7 WordPress plugins to show recommended content on your site
Showcasing additional content on your website is a great way to interact with your audience and turn first-time visitors into loyal ones. In other words, if you aren’t already, you need to take advantage of having someone’s attention for a brief moment in time and then capitalize on it.
There are many ways you can do this, but today we’re going to focus on 7 plugins for WordPress that let you recommend additional content to your audience to further captivate them. Implementing …More at https://www.besttechie.com
How (And Why) to Track Outbound Links in WordPress
WordPress Tutorials and Reviews for Beginners and Advanced If you’re promoting affiliate products or otherwise linking out to other websites, you might want to know whether or not the visitors to your WordPress site are actually clicking on those links.
To do that, you need to find a way to track outbound links in WordPress. The good news is that tracking these links isn’t difficult, and can be done in just a few short steps using Google Analytics. You’ll be able to easily see…More at https://themeisle.com
Top 5 Analytics Add-Ons for Google Chrome | Seer Interactive
Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: If we look at digital analysts specifically: So, you are asking: We get it, Google Chrome is used a lot, and likely at a higher percentage by digital analysts, but why does this matter? Glad you asked!
Google Chrome has add-ons, also known as extensions, which allow you to complete additional tasks in the Chrome browser that previously were more difficult to do. This a…More at http://www.seerinteractive.com
Missouri Attorney General initiates Google antitrust investigation
Sign up for our daily recaps of the ever-changing search marketing landscape. Missouri Attorney General Josh Hawley has reportedly initiated an investigation into whether Google has violated Missouri consumer protection or antitrust laws.
According to a press release, the Missouri Attorney General’s office is looking at data collection, “misappropriation” of third-party content and promotion of “websites owned by Google” to the detriment of third-party competitors:…More at https://searchengineland.com
How to turn your business blog into a secondary money-earner
You can use the blog to write about something important going on in your specific area of industry, promote some business initiative, or just produce some fun content that can also pull in some extra viewers through the use of search engine optimization.
But another way to think of your business blog is a potential supplemental moneymaker. By possibly making some connections with other like-minded companies and promoting their products, you can essentially pull in some extra money for your own…More at http://www.bmmagazine.co.uk