Websites Today – News & Picks For December 5, 2017

Websites Today - December 5, 2017

Here’s Today’s SEO, Websites, WordPress, Blogging, Analytics, & Hosting News & Picks For December 5, 2017

Content Marketing and SEO: How to Build Links in 2017

SEO is a constantly changing industry. However, one thing has remained the same – over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site’s SEO and improve your Google rankings, link building is one of the best ways to do it.

Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game.

Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefine link building…More at https://www.semrush.com

How to select best Event Management Plugin for your site.

In this post, we are going to cover the different elements of WP Event Manager which others plugins lack. You will get the full information about what WP Event Manager plugin can do better than others to create your event listing website quickly.

To just have a brief about the plugin- WP Event Manager is an open source, lightweight, scalable and feature-rich plugin. WP Event Manager plugin developer friendly, compatible with all devices, offers cross-browser support and is SEO friendly as well…More at https://wpmayor.com

15 Facebook Groups Every SEO Should Join

Helen is a content marketer at Ahrefs. She explores the web every day to dig out something new and impress her readers with catchy stories. Apart from all that marketing stuff, Helen loves listening to rock music, reading and traveling. A lot!

There are still some up and running forums like WarriorForum or BlackHatWorld. But the main activity now takes place outside those communities. I guess we all know who we should blame for that! Facebook has conquered the Web and triggered the great…More at https://ahrefs.com

What Is Link Juice in SEO?

Google is the world’s biggest, most widely used search engine. And for good reason. Back in the early 2000’s, the budding company took the world by storm—with zero advertising. People told their friends about Google because of the amazing accuracy of its search results.

Marketers quickly caught on and wanted to learn how to get their websites to rank highly in Google. This thriving field of online advertising came to known as…More at https://www.feedster.com

How to Work with the WordPress Database: 11+ Useful SQL Queries

One of the best things about WordPress is how easy it makes it for anyone to have a great looking and functional website without any coding knowledge.

It’s perfectly possible to set up a website from scratch, getting it looking exactly how you want it to, and doing whatever you want it to, without writing a line of code. However there are advantages to being able to do your own manual tweaks to the WordPress backend. There are…More at https://www.wpkube.com

The Best 7 WordPress Themes For Entrepreneurs

WordPress is a powerful and easy to use CMS that allows building websites of different complexity easily. The fourth part of all websites in the world was built using WordPress as it allows you to create any website including a blog, ecommerce, news or a corporate one.

Besides, all of this is done fast and easily! Its greatest benefits are a 5-minute installation and a variety of ready-made themes that can please any taste. No wonder it is a choice number one for entrepreneurs who wish to get…More at https://www.hostreview.com

How to Evaluate SEO Performance

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. Statistically, CMOs are spending 30 percent of their productive time on reviewing various data and reports.

There are financial statements and budgeting, forecasting, and performance evaluations of different channels. One of the channels to evaluate is SEO. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies…More at https://www.searchenginejournal.com

Google Testing Related To Knowledge Answers

Google is testing a new knowledge answer, above the knowledge cards, that show you who is related to who when you search for a famous person’s name in search. Ari Finkelstein shared a couple screenshots of this on Twitter, here is one of them of Google’s co-founder:

As you can see, it shows who Sergey Brin is related to, not just in blood or marriage but also in terms of one’s professional life.

I personally cannot replicate this but it is nice to see. This reminds me of the people related to…More at https://www.seroundtable.com

How Voice Search And SEO Influence Business-To-Business Decision-Makers

What is this? Post written by Kenny Tripura Co-founder and managing director at Edkent Media, a boutique digital marketing agency servicing local, startups and enterprise companies.  Voice search commonly appears when discussing business-to-consumer search engine optimization. But we have come to the point where voice search is being used more often in asking for the next step of a recipe or getting direct…More at https://www.forbes.com

December 2017 Google Webmaster Report: Algorithms, Snippets & Penalties

This month, the big items are around two possible Google updates that went unconfirmed. Google did confirm they extended the snippets all the way to a max of 320 characters. Google also warned about two penalties, one over event markup and the other over AMP teasers.

Google said they will stop crawling the old AJAX scheme. Google also changed up the featured snippets and dropped the features in the info command. It was a so-so busy month but the current status of the ongoing WebmasterWorld…More at https://www.seroundtable.com

Most Common Technical SEO Mistakes: How Severe Are They?

Think of technical SEO as your website’s skeleton. Anything that grows on its bones will be affected by the way they are shaped. But when it comes to technical SEO, it’s often hard to determine where you should start with and what SEO mistakes you should look at first.

Thus, SEMrush (disclosure: I work for SEMrush) conducted some research on the most frequent and harmful SEO issues that negatively affect a website’s performance. For the study, we collected data on 100,000 website…More at https://www.searchenginejournal.com

TechSEO Boost: The key trends in technical SEO today

ClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston. As an event dedicated entirely to technical SEO, it featured speakers from Airbnb, Google, and Moz, among many others. There were plentiful new insights and discussion points, all of which have implications beyond the world of SEO.

We have summarized the main themes and takeaways for marketers below.

Although most conferences contain some sessions on technical SEO, there has been a…More at https://www.clickz.com

A beginner’s guide to the Internet of Things and WordPress

Regardless of recent advancements in web technology, at its core the internet, is still based on sending data from one place to another. However, this is no longer the sole domain of computers. We’re now seeing web technology seep into all aspects of everyday life.

And that’s when the Internet of Things and WordPress enter the conversation.

The Internet of Things (IoT) is a rather vague term used to describe interconnectivity between various web-enabled everyday objects.

For example, phones…More at https://www.godaddy.com

5 Reasons You Should Remove Outdated Content (And One Reason You Shouldn’t)

Do you ever look at your site and think to yourself that the content might be getting a little, old?

Once you ask yourself that question, it leads to other questions such as: All of these are valid questions that site owners should be asking themselves on a regular basis, regardless of what industry or vertical they fall under.

Sometimes we have pages on our sites that do well, so we never think to look back and update them, even if the content on them is outdated and doesn’t speak to our…More at https://www.searchenginejournal.com

Bounce rate: Important metric or junk data?

Get the most important digital marketing news each day. Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come into and gone out of fashion — and along with the KPIs are the various metrics that are used to calculate them.

One of the reasons for this change is that as analytic tools become more advanced, extracting more meaningful metrics has gotten easier and less costly. Organizations are no longer held captive to easily…More at https://marketingland.com

Amazon owned nearly 1/3 of all online sales during Cyber Monday

Get the most important digital marketing news each day. Reports from last week showed Amazon earned the most Black Friday and Cyber Monday mentions online. It’s now confirmed the e-commerce giant also owned the largest market share of online sales for all of Cyber Week, according to new data.

According to Slice Intelligence, an analytics company that tracks e-commerce behavior and trends, Amazon accounted for 27.2 percent of Black Friday’s online sales, 30.1 percent of Cyber Monday&…More at https://marketingland.com

TechSEO Boost: The key trends in technical SEO today

ClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston.

As an event dedicated entirely to technical SEO, it featured speakers from Airbnb, Google, and Moz, among many others. There were plentiful new insights and discussion points, all of which have implications beyond the world of SEO. We have summarized the main themes and takeaways for marketers below.

Although most conferences contain some sessions on technical SEO, there has been a…More at https://www.clickz.com

How I Made my WordPress Site Secure with https

Productive Writers December 5, 2017 By John Soares 2 Comments Google notified me repeatedly that my self-hosted WordPress websites weren’t secure, that they didn’t have the coveted “https:,” and that I should take care of it pronto. I’m no WordPress expert, just a freelance writer and product creator who runs blogs.

So I dread these sorts of things and put them off as long as reasonably possible, especially since I have several of my own sites, and I manage a…More at https://productivewriters.com

5 Things You Need To Know About Shared Web Hosting

With technology evolving, customers have more options than ever before. They are surrounded by streams of brands- millions of them. People are agog over searching things they want over the internet, so if you do not exist online, you are probably losing a multitude of your potential customers.

Having a website is a must! Whether you own a large corporation or a small cafe, you will need an influential web presence where your customers can connect with you, discover about your business, and event…More at https://www.dumblittleman.com

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