News & Picks From The World of Marketing For November 10 2017

Marketing Today, Friday November 10, 2017Marketing & Social Media News & Our Picks For Friday, November 10, 2017

75 Creative Facebook and Instagram Video Tips

It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use for our next event registration email.”

If you answer “yes” to this question, you’re on the right track: video doesn’t have to be time-consuming, hard, or take any certain production expertise….More at

Brand Logos in Instagram and Twitter images: The Top 15 Brands | Study

The logos of McDonald’s and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. The report was based on data from an analysis of 100 million images that appeared in posts from users worldwide on Instagram and Twitter.

The researchers used Brandwatch’s Image Insights tool to identify when brand logos appeared in posts. Adidas had the third-most-featured logo, followed by Coca-Cola and Emirates to round out the Top 5. See the following ta…More at

Facebook will disable ‘Like’ button in third-party mobile apps

Get the most important digital marketing news each day. Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down.

Starting on February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work, the company announced to developers earlier this week. As a result, people will not be able to tap a button in a brand’s app to “like” its Face…More at

10 fascinating digital marketing stats we’ve seen this week | Econsultancy

It’s been a whirlwind week as always.

Let’s journey back and look at some of the digital marketing stats you might have missed.

The roundup includes news about social media ads, ecommerce page speeds, Cyber Monday predictions and lots more. You can also check out the Internet Statistics Compendium for further facts and figures.

58% of marketers don’t see chatbots as a priority
According to a study by LiveWorld, marketers are failing to invest resources into chatbot and messaging app technology, with 58% saying that it isn’t a top priority….More at

Five Ways to Beat Amazon This Holiday Season: Remarketing | MarketingProfs

We’re prepping for one of the biggest seasons in retail, and a few new data points might be dropping an unpleasant piece of coal in retailers’ stockings for the 2017 holiday shopping season. Here are a few points that jumped out at me.

NetElixer predicts a 10% increase in e-commerce sales this season, but that’s down compared with the 11% increase in 2016. The biggest reason: an increase in spending with Amazon, which is expected to jump from 30% in 2016 to 34% in 2017. And 55% of shoppers are a…More at

Like a Boss! 11 Tips to Own Small Business Saturday and Beyond

Small Business Saturday is a perfect opportunity to boost holiday sales. Last year, 112 million consumers reported: “shopping small” on Small Business Saturday, spending $15.4 billion. But have you considered the day as a way to improve business operations and set the stage for year-long success?

Here are 11 ironclad ideas to make the most of Small Business Saturday and beyond. For customer-facing businesses, it’s all about making a lasting impression, so preparation in advance …More at

How are you changing your content marketing program in 2018?

Get the most important digital marketing news each day. We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong note. However, have you started thinking about your 2018 program?

How are you changing your content marketing program next year? It’s important to review, reflect and strategize based on this year’s results. If you stick with the same program or plan from year to year, you may miss an opportunity …More at

3 critical pillars for your blog’s foundation – Blog

Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand steadfast and collect something valuable. The ocean’s currents offer a constant challenge, but also the opportunity that more oil may lie beneath.

Your blog is the platform, and the internet is the ocean. Your audience is the valuable oil lurking just beneath the surface. It’s your job to discover your audience, find…More at

Marketing 101: What is big rock content? | MarketingSherpa Blog

I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks.

They are the most important. What are your big rocks?”  At the time, I hadn’t heard of Stephen Covey’s analogy, so I had no idea what these two young marketers were discussing. Later, I was enlightened…More at

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