News & Picks From The World of Marketing For November 20 2017

Marketing Today - Monday, November 20, 2017

Here’s Today’s Online & Offline Marketing, Social Media, Content Creation & Marketing, News & Picks For Monday, November 20, 2017

15 Go-To Sources for Content Marketing Ideas and Inspiration

Sixty-three percent of marketers agreed that generating traffic and leads are their biggest marketing challenges, according to State of Inbound 2017 report. To get qualitative as well quantitative leads, they use blog content creation as one of their top marketing priority.

On an average, B2B businesses spend 28% of their online marketing budget on content marketing. Brands and online marketers believe that content marketing (visuals, podcasts, vlogging, and PR) work well and…More at

Facebook bot boom: how the social media chatbot can make you money

Forget becoming a teen idol, a role model or even the world’s biggest superstar. There is one thing that our athletes, musicians and film stars have strived to become since Michael Jordan first managed it thirty years ago – a multi-million dollar brand.

The way to do it now? Through social media. Stars are now able to offer more access than ever before to their fans while pumping out advertising for a range of glossy products for the…More at

What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix.

After all, social media is part of the fabric of our daily lives—and arguably our identities.

In fact, it’s estimated that there are 1.96 billion social media users worldwide —with that number expected to grow to 2.5 billion by 2018. But increasing adoption and content saturation, as well as changing algorithms and the rising tide…More at

Fed up with fake enquiries? New tool checks leads against social media profiles – The Negotiator

A tool that automatically checks agents’ incoming vendor and buyer leads against their social media profiles has been launched.

Recently-launched company OneDome, which has developed the tool, says it will enable agents to instantly check out the person prior to a viewing or valuation appointment by providing information from their Facebook, Twitter and other social media profiles.

The company says it believes that agents have to research up…More at

6 Consumer Trends Retailers Can’t Afford To Ignore

Retailers are hard at work deploying their holiday shopping strategies amid an industry unsettled by significant demographic, economic, and technological shakeups.

But wait! There’s more at play.

Consumers are shaking things up, too. Their perceptions, expectations, and, ultimately, behaviors are giving way to new shopping trends that retailers must recognize and be prepared to respond to.  Following are six developments that industry leaders suggest should be top of mind, now and for the year ahead…More at

How AI & Dynamic Content Are Reinventing Email Marketing

AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand asset – email – become even more effective.

Just like digital out-of-home is helping billboards remain relevant and brands like Ikea are using AR to reinvent the humble catalog, marketers can now tap into a myriad of data sources to cater messages to subscribers at the precise time and location of open.

That’s in part because the majority of…More at

How To Start A Blog: The Ultimate Free Guide – The Social Media Hat

If you’ve been thinking about starting a blog, you’ve come to the right place. Whether you’re interested in sharing some personal insights or building a passive online income for yourself, a blog is an excellent idea. You can focus on whatever topic you’re passionate about, write what interests you, and connect with other people who share those same interests.

Blogging is great! Personally, I have been blogging since 2007. I’ve been able to write hundreds of articles that have helped…More at

“Make Me a Viral Video!”—Tackling Video Content the Better Way

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text.

In fact, more video is uploaded to the Internet in a single month than network television has produced in three decades, and it has been predicted that as of this year, 74 percent of all Internet traffic would be video. Armed with this knowledge, your CMO cries: “Make me a viral video!”…More at

Pressure for “perfection” on social media

Do you ever lie on your social media posts? Research shows 68% of people embellish, exaggerate or outright lie on social media. There are many reasons, but most point back to the pressure of living up to a certain lifestyle. A lot of moms feel the pressure to be perfect, especially on social media.

So people crop and edit their pictures to hide a messy house or post only the “perfect” family vacation pictures. Dr. Jared Skillings, Chief of Psychology at Spectrum Health, says it’s called the…More at

How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry

The thing about being a writer that isn’t necessarily all that awesome. Sometimes it’s the part that makes you doubt yourself, doubt your creativity and abilities, maybe even doubt whether this whole professional writing thing really makes sense for you. “

What the &$%# am I going to write about this week?”

All writers, at least sometimes Perhaps not all writers…More at

Holiday Marketing Email Tactics: Good and Bad Send Dates | Email Study

Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late. That is a key finding from an analysis conducted by Constant Contact of billions of emails sent and opened around Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday.

Emails sent on Thanksgiving have a higher open rate than those sent on Black Friday, the researchers found. Similarly, emails sent on the Tuesday after Cyber Monday have…More at

How to Evaluate Content Promotion Performance on Social Media

To promote or not to promote? That shouldn’t be a question for you. Of course, the answer is yes. But then another question arises: how can you tell if your efforts are paying off?

There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts.

Content promotion can’t be done overnight. It requires a lot of time. Monitoring this activity is the key to your success. I believe that the main goal of content promotion is to at…More at

How To Promote An eBook When You Have No Money For Advertising

Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks. An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform (desktop, mobile, tablet, etc).

There are typically two types of eBooks – paid and free. Businesses and bloggers often offer them for free as a clever tactic for…More at

Is Your Marketing Ready For The New Millennial-um?

Turn viewers into customers Engage and convert your buyers Turn employees into advocates Help customers help themselves Discover how leading brands use Vidyard to deliver real results. See how one of the world’s largest PC makers uses Vidyard to turn viewers into customers. Small businesses need big ideas.

See how Taulia uses video to crush their business goals. Join us at Fast Forward. The Video…More at

Are these Social Media Mistakes Lurking in Your Toolkit? 10 Don’ts to Do Better!

Social media sites offer a great way to brand your business for free. You may be thinking about the do’s, but also understand the don’ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many check them daily.

But there are some deadly errors that can really cost you – and even kill your social media campaigns if you’re not careful! Join me in pledging to stop the madness – and these so…More at

Advertising psychology in an AI ERA

How many times have you checked your phone today? You might have a couple of notifications on LinkedIn (better check that now, eh?). Someone’s posted an interesting video, should probably watch that.

There might be other similar videos that are worth a watch… then you could quickly Google it to find out more. Perhaps check your messages again? You’ve probably already got the hint – our attention span is in crisis. With access to so many different channels on numerous devices at all time…More at

The 3 Most Common Marketing Automation Mistakes and How to Avoid Them – GetResponse Blog

Wouldn’t it be great if you could set up a marketing automation campaign, turn it on, and then sit back and let the leads start rolling in? That would be so awesome. Unfortunately, that’s not the way marketing automation (or any other software) works.

Instead, setting up the campaign is just the beginning. After you set it all up, you have to manage it and continuously optimize it. Which brings us to three of the most common marketing automation mistakes people make. The truth is that…More at

The 7 Most Common Concerns of SEO Newcomers

Your Queue is empty Click on the next to articles to add them to your Queue As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.

Related: 10 Fundamentals to Understanding SEO There are millions of business owners and marketers not using SEO, despite the sheer number of proponents advocating for its effectiveness (and the availability of…More at

How To Do Content Marketing Without Writing Blog Posts

Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site.

If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic.

But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a saturated market. Everybody is blogging….More at

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