News & Picks From The World of Marketing For Thursday November 2 2017

Marketing Today - Nov 2 2017How to Use How-To Content to Create and Retain Loyal Customers

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases…More at


4 Secrets To Building A Successful Business On Instagram

New workplaces, new food sources, new medicine–even an entirely new economic system. The major tech ecosystems that battle for our attention and dollars. What’s next for hardware, software, and services. The brave new world of automation, from AI to drones. How our urban centers are building toward the future. See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways. An award-winning team of journalists, designers, and video…More at


3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: Source: 2017 State of Account-Based Marketing, SiriusDecisions Simply put, the proven value of ABM is driving more investments within B2B organizations. So then why haven’t we always been practicing ABM? With the rise of the internet and digital marketing…More at


Get Your Website Firing on All Cylinders (Visually and Verbally) – Copyblogger

On Monday, we welcomed Certified Content Marketer Cheryl Tan back to the blog. Her post about video strategy covered the difference between getting started and getting successful. Because while we all love your shot-on-your-phone slime videos, we think you’re ready to do more.

On Tuesday, Stefanie Flaxman revealed one of her (and my) pet peeves — over-reliance on those automated grammar and usage checkers. They can be helpful tools to double-check your work … but they’ll never match your own judgment as an editor, writer, and marketer…More at


AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

Get the most important digital marketing news each day. Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before marketing platforms built performance ad models around that concept. GroundTruth (formerly xAd) was the first to introduce a “cost-per-visit” ad model, which was quickly followed by a “guaranteed visits” model from Retale, and then a “cost-per-revenue”. More at


30 Top Podcasts for Influential Entrepreneurs | Entrepreneur

Your Queue is empty Click on the next to articles to add them to your Queue Carmen Electra Shawne Merriman Apolo Ohno Brian Liu and more… You are the average of the five people you spend the most time with. If you want to be a top influencer and get paid to speak, land book deals, get interviewed by the press and build your business, you need to spend time with other top influencers. One way to get easy access to high-quality mentors (for free!) who can help you become a top influencer…More at


What can we learn from the successes and failures of Unicorns? | ClickZ

There are 217 companies identified as unicorns including the likes of Uber, Spotify and Pinterest. With a combined valuation of $752 billion these privately-owned businesses offer some of the most vivid examples of how technology can be the catalyst to rapidly transform industries. Here we examine what we can learn from the successes and failures of these fascinating creatures. The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or…More at