News & Picks From The World of Marketing For November 13 2017

Marketing Today Monday, November 13 2017Here’s Today’s Online & Offline Marketing, Social Media, Content Creation & Marketing, News & Picks For Monday, November 13, 2017

A Guide to Building a Profitable Email Newsletter – Small Business Bonfire

By Dan DelMain Are you a business owner looking for a new and profitable marketing opportunity? Many business owners (especially B2B service providers) find new business comes from referrals and previous clients.

One of the best, easiest and most profitable ways to keep in touch with old clients and referral partners is through an email newsletter. Don’t send emails to people who don’t want to receive them. At best it’s annoying and at worst you’ll lose an otherwise enthusiastic fan…More at http://www.smallbusinessbonfire.com

Apply These 5 Secrets to Magically Transform Browsers Into Buyers

Enticing customers into your store is only the first part of the challenge for retailers. Once they’re in the door, you still have to convince them to make a purchase. Here’s a simple approach that appeals to human nature—and works: Get shoppers to touch and handle products.

There’s copious research suggesting that customers who touch a product are more inclined to buy. For instance, subjects in a study at Caltech were willing to pay 40 percent to 60 percent…More at https://smallbiztrends.com

Top 7 Marketing Automation Platforms to Boost Your Sales – Small Biz Daily

Date posted: November 13, 2017 By Megan Totka If sales are the food that businesses thrive off of, marketing is the hand that leads them to the mouth. In today’s world of cutthroat competition and global commerce, businesses are under more pressure than ever to spend extra time marketing their products.

And when you’re running a company, sometimes you simply don’t have the extra time to spare. But never fear – there are plenty of marketing automation platforms available today, each w…More at https://www.smallbizdaily.com

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018

Last updated: Nov 13, 2017 6 minutes to read What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies.

LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for t…More at https://blog.bufferapp.com

The Top Digital Marketing Trends of 2018 – Minutehack

Menu Search Follow us By Jennifer Gwinnutt – Nov 13, 2017 Google never stands still, so neither does digital marketing. Here’s what you need to know in 2018. Share this article Share this article Google never stands still, so neither does digital marketing.

Here’s what you need to know in 2018. By Jennifer Gwinnutt – Nov 13, 2017 Google never stands still, so neither does digital marketing…More at https://minutehack.com

Flexibility in Content Marketing Strategy: Do You Need Another Blog Post?

Online Marketing Blog – TopRank® For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging.

In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog posts. Even TopRank Marketing relied on blogging as a tactic for building thought leadership and establishing authority…More at http://www.toprankblog.com

The Beginner Content Marketer’s Guide to Using Stock Images Without Getting Sued

Your Queue is empty Click on the next to articles to add them to your Queue Compliance makes sure that your hard-earned money stays  in your pocket, or better yet reinvested, not squandered in an avoidable legal dispute.

As companies spend more and more time creating content-marketing strategies to reach their customers, sourcing the assets they use becomes more and more important. It’s easy to think that stock assets would be the way to go over producing your own content, especia…More at https://www.entrepreneur.com

How to Use White Papers for Lead Generation – The Marketing Scope

If you’re looking for B2B leads, it’s time to start writing, since publishing a white paper is considered one of the best ways to get leads for business. In fact, one survey found that about 60 percent of respondents said white papers are a valuable way to generate new leads.

That’s because a high-quality white paper has the ability to grab the attention of your audience, gain their trust, build credibility, and gradually move leads through the funnel. If you’re interested in these…More at https://www.themarketingscope.com

Post Original Content on Social Media – DMN

Social media is an integral part of modern marketing.  According to a survey in the 2016 Social Media Marketing Industry Report by Social Media Examiner, more than 50% of marketers said that their social media efforts led to improved sales.

Social media is clearly a powerful marketing and service tool, but it also creates a seemingly unlimited appetite for content, leading to the question: What to post? People are constantly trying to strike the right balance between their own original…More at http://www.dmnews.com

End-of-Holiday-Season Marketing Tactics for the New Year | MarketingProfs

Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit—and the holiday shopper—enjoys jolly, spendy moods well beyond Thanksgiving weekend and into the New Year.

The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January. Data from the first half of holiday market…More at https://www.marketingprofs.com

November 13th, 2017 The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base.

But even more impressive than Instagram’s number of daily users is the speed at which the app continues to grow compared to its competitor. According to Apptopia, Snapchat lost six percent of…More at http://www.convinceandconvert.com

11 tricks to create great facebook ad designs [infographic] – Scoop.it Blog

Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on their website, many companies saw it as an excellent opportunity to promote their products and expand the customer base.

The data shows that three million different companies from all around the globe use Facebook Ads. It is clear that there is a lot of competitiveness between the businesses…More at http://blog.scoop.it

Content Distribution: One of the Biggest Missed Opportunities in Marketing

Shutterstock If there’s one thing I know about marketers, it’s that the best ones are always looking out for ways to improve their strategies. They do everything they can to stay on top of trends, find and use the right marketing tools, and know their limitations and find partners to help when they need it.

Recently,  56 percent of marketers said they outsource at least one aspect of their strategies, and of those working with outside partners, 47 percent of them said…More at https://www.forbes.com

A 3D Glimpse Into The Future Of VR Retail

Sign up to enjoy the top CMO.com articles, delivered to your inbox once a week. Sign up to enjoy the latest Adobe Digital Insights, delivered to your inbox once a week. Add the CMO.com newsletter Newsletter contains a link to unsubscribe at any time. by Sean Kinmont. Creative Director & Founding Partner. 23red November 13, 2017 Thomas Andrews And The Well-Designed, Badly Built…More at http://www.cmo.com

Three Things Twitter Needs to Thrive – The Marketing Scope

Though Twitter is still the third-most popular social media platform according to eBizMBA, speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Still, Twitter’s best days may be ahead of it. First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for …More at https://www.themarketingscope.com

6 Types of Visual Content That Get the Most Links & Shares

Are you aiming to get more traction from your blog or website’s content through social media shares and retweets? Perhaps your goal is a steady influx of solid links. If so, then it’s time to take a hard look at using visual content.

Research has shown that: Therefore, it not only makes sense, but it’s vital for you to use content that generates a form of intuitive mental and emotional resonance with your target audience. This post will give you some insight on the type of…More at https://www.searchenginejournal.com

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