News & Picks From The World of Marketing For Wednesday November 1 2017

Nov 1 2017

Transcript of How to Turn Marketing Costs Into Profit | Ducttapemarketing

By John Jantsch Back to Podcast John Jantsch: I have seen the future of marketing, and it is killing me. Well, no. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit. Fascinating, something that obviously applies to the mammoth Netflix and Amazons of the world, but I think that this is an approach that actually might apply…More at


5 Undeniable PR Tactics to Get Press for Your Business

Virtually every single business can use a boost to its public profile. Generating Press is always a huge win. So how do we get press? Is there a faucet that we can just turn on? @ this is what we do! We help clients like Expedia, Hubspot, Agora Pulse, and Kijiji generate serious press mentions. Our methodology has been so successful that we’ve generated coverage in the Wall Street Journal, HuffPost, The Next Web, Entrepreneur, Forbes, USA Today, and hundreds of niche…More at


Overhyped Marketing Buzzwords and Concepts | Marketing Study

Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks. The report was based on data from a survey conducted in September 2017 among 318 marketers in the United States. Respondents were asked whether they believe five ideas/terms—artificial intelligence, Big Data, omnichannel, real-time marketing, and personalization—are overhyped (i.e., closer to fantasy than reality). Some 47% of marketers say artificial…More at


Six Ways Business Owners Can Find The Best Agency To Hire

CommunityVoice™ Connecting expert communities to the Forbes audience. What is this? Post written by Forbes Agency Council Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. Hiring experts is the smart option: It’s a lot harder to be good at everything your business needs to succeed. Marketing is one of the places companies struggle. It’s easy to put out a few Facebook posts or send out a bunch of emails…More at


Common Marketing Mistakes That Cost You B2B Leads | MarketingProfs

Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads, as some niches are notoriously tough to penetrate, some prospects are tough taskmasters, and some buying cycles are painfully long. And it takes significantly more than just running ads to reel in and validate your B2B leads. The process is rigorous and involves carefully thought-out components working in unison. B2B leads also typically require more nurturing in the middle of…More at


The Ultimate Guide to Bulletproof Buttons in Email Design

As designers and marketers, we all understand the importance of getting people to interact with our campaigns. That’s why the call-to-action, or CTA, is critical. We’ve written before about CTAs and their importance in email marketing and in this blog post, we’ll dive a bit deeper into one method of crafting calls-to-action—the bulletproof button. Because of image-blocking, image-based CTAs are not advised and aren’t used by most email marketers. If your CTAs are contained within…More at


How to Make Online Ads More Effective by 200-300 Percent

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3 times, from over $325 per conversion to under $100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen? It’s often extremely difficult to connect cause and effect in search marketing because there are so many variables changing…More at


8 Digital Marketing Trends Set to Expire by 2018

Please select one of the blogs to subscribe to. There seems to be an error with the form. Please try again later! This email address is invalid. All your contacts and companies, 100% free All-in-one marketing software, starting at $0/month All-in-one sales software, starting at $0/month Grow with the help of a HubSpot agency partner. Find the partner program that’s right for you. Please select one of the blogs to subscribe to…More at


6 Ways Manufacturing Marketers Can Improve Their Content Marketing

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation…More at


Optimizing for Voice Search & the Future | TopRank Marketing Blog

Online Marketing Blog – TopRank® Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without a screen by 2020. In addition, another study from ComScore, states that voice searches…More at


7 Amazing Ways to Build Long-Term Relationships With Your Customers

Your Queue is empty Click on the next to articles to add them to your Queue Carmen Electra Shawne Merriman Apolo Ohno Brian Liu and more… If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer. You can spend quite a bit of money and time marketing to consumers in the hopes of landing even one sale, depending on your industry. Even when a first-time customer completes a purchase, there’s no guarantee that person will be back to…More at


4 Digital Marketing Trends for 2018

Center MORE Our online world is becoming increasingly visual and increasingly automated, and marketers are responding accordingly. Thanks to industry giants and innovators like Google, Apple, and Facebook, marketing teams have a whole new toolbox for experimenting with things like automation, video, augmented reality, and more. Keep an eye out for these four digital marketing trends in 2018. We’ll see even more clever, more sophisticated applications of virtual and augmented…More at


Best Internet Marketing Services for Small Businesses |

We notice you’re visiting us from a region where we have a local version of or remain on If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some Internet marketing companies and their products.   While Internet marketing can mean different things to different people, it’s almost always about communicating with potential and…More at


The Trend of One Stop Shops in Influencer Marketing

Managing influencer marketing campaigns doesn’t have to be complicated. In fact, a new trend of one-stop shops for influencer marketing could make the process a whole lot easier for brands. Small Business Trends spoke with Neil Henderson and Marco Pimentel of Assembly at the recent Influencer Marketing Days conference in New York City’s Times Square. Assembly is one of those companies that provides a platform for brands and agencies to manage all aspects of their influencer marketing…More at