News & Picks From The World of Marketing For December 6, 2017

Marketing Today - December 6, 2017

Here’s Today’s Online & Offline Marketing, Social Media, Content Creation & Marketing, News & Picks For December 6, 2017

What Converts Better: $1,499 or $1499? Or in other words, COMMA or NO COMMA? Science says…

So, you want to know what converts better? $1,499 or $1499? Or in other words, you want to know if a comma impacts the way people perceive your price? Well… Here’s how selling works: First, you make an offer.

Then, potential buyers look at the VALUE and the PRICE of your offer. And they compare the two: If the value is greater than the price, the…More at

Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page? It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel: They don’t do all this on their own, though. It’s up to you to build and maintain an effective LinkedIn…More at

21 Lead Magnet Ideas to Pull in Your Top Prospects

If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.”

A lead magnet is an offer you make to prospects in exchange for their contact information.

Before the Internet took over our lives, these would often be contest entry blanks or sample offer signup forms you snipped from the bottom of a magazine or newspaper ad. Today …More at

These funny social media fails (and the rubbish attempts to cover them up) will leave you cringing

News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Unfortunately for them, this lot didn’t think before hitting send, creating some truly epic social media slip-ups WHENEVER you put something online, it’s safest to assume that it’ll be there forever.

But unfortunately for them, this lot didn’t think about that before hitting send, creating some truly epic social media slip-ups.

From unwanted advances to…More at

Four Things You Must Know About Online Reviews

We do everything online. We shop on our phones, do product research and ask peers on social media for their opinions.

Businesses are gaining unprecedented exposure for their products, and regular people are becoming…More at

Your Content Marketing Strategy Is Incomplete Without PR

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget.

Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a lot of value investing in a complete content marketing strategy.

As a longtime advocate of content and the leader of a content mark…More at

The 7 Best Social Media Channels for Business Marketing

Social media platforms are increasingly being used by businesses for the acquisition of new clientele. With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs.

Social media is more than a fad; it is a viable solution to lead generation, higher ROI, increased CTR, and better engagement with customers.

The ROI (Return on Investment) of social media marketing is significantly high to warrant careful consideration…More at

22 Useful & Quick Ways You Can Improve Your LinkedIn Profile

The more you put into LinkedIn, the more you’ll get out of it. Here are 22 top tips to effectively boost your LinkedIn profile.

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn.

It will reflect badly on you. Here are two quick and easy areas you must check are up to date: Doing these two simple things will help…More at

Google Adds Features To Featured Snippets

Google has added a bunch of features to the featured snippets, one we covered yesterday before the Google announcement. To make a long story short, here is what Google added to featured snippets.

(A) More images and related searches inside select Featured Snippets:

(B) Related content within these featured snippets:

(C) Related people: Forum discussion at Twitter.

Oath and Mozilla Sue and Countersue Over Yahoo Search Deal Google Updates and SERP Changes – December 2017 $40 Logo Contest $15 t…More at

How to migrate a WordPress site in 6 steps

Learning how to migrate a WordPress site can seem like a big task if it’s your first time, but it’s actually easier than it appears. Businesses and websites grow and become more demanding of their hosts, which sometimes means that your website needs to move into a larger space in order to expand.

Often times, the web designer who originally created the site has moved on to other projects and cannot be bothered to move your website for you, leaving you with some decisions to make — look for…More at

How to perform an SEO audit. Part 2: General SEO

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience.

In part 2, I’ll dive deeper into the general SEO part of the audit. Later, I’ll conclude the series with part 3, where I’ll look at site speed and engagement. Enjoy auditing!

Optimize your site for search & social media and keep…More at

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements.

Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path. You’ll be stagnant. The same logic applies…More at

The top 10 YouTube videos of 2017

2017 has been terrible, but the year’s top YouTube videos?

Not so bad! YouTube revealed the most popular videos of the year on Wednesday, along with a separate list of the year’s top music videos. Per YouTube, the rankings were compiled based on a combination of views, likes, comments, shares, and more — basically, all the YouTube metrics we know and love….More at

Get Smarter With Artificial Intelligence: 11 Ways Marketers Can Leverage AI

Artificial intelligence may have once been the stuff of science fiction, but businesses across industries are now using this budding technology to make their operations more efficient. For example, companies may use chatbots to engage current and potential customers, freeing up human agents to do more strategic work.

But chatbots are only the beginning. Every day, companies like Google, Microsoft, IBM and Amazon find new ways to help businesses of any size use AI to gain an edge over their competitors…More at

Facebook’s Year in Review confirms 2017 was terrible

Yesterday, Facebook unveiled its annual Year in Review, which highlights the biggest moments of 2017. And, unsurprisingly, most of them are pretty depressing, confirming what we all already knew: The year 2017 was pretty terrible.

Facebook tries to spin it as “highlighting the top ways people came together on Facebook to support one another,” but the list of events makes it clear that the year was just one terrible thing after another….More at

How Grindr launched one of the best new magazines on the internet

Into it How Grindr — yes, Grindr — launched one of the best new magazines on the internet by MJ Franklin Vicky Leta/ Mashable John Paul Brammer remembers the day he wrote the column vividly. He was standing in line for RuPaul’s DragCon. Inside, the New York City venue was decked out for the weekend-long celebration of drag culture:

Aisles of wigs snaked through the convention center.

Sequins sparkled throughout the hall. Drag queens mingled with fans. Brammer, a writer, received an email…More at

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