News & Picks From The World of Marketing For December 20, 2017

Here’s Today’s Online & Offline Marketing, Social Media, Content Creation & Marketing, News & Picks For December 20, 2017

Marketing Today - December 20, 2017

Marketing is More Than Advertising

 “I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales.

They want to see more goods and services go out the door. While sales certainly are a key part of an ongoing business, sales alone is…More at

11 Remarkable Content Marketing Books You Need to Read

Officially, I’m founder and CEO of an integrated marketing agency. Unofficially, I’m a word nerd, prescriptive grammarian and sucker for a good angle.

Content floats my boat. It’s what wakes me up at night and has me vapor writing on the shower door every morning. I stockpile ideas the way oth…More at

Marketing, Meet Your Ultimate Metric

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and purpose.

We’ve lost our way as marketers and traded in our value for volume. This article focuses the next seven minutes of your reading time with practical ways of how you can…More at

10 Examples of Effective Re-Engagement Emails

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns.

It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates…More at

Top 10 RazorSocial Articles of 2017

It’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them.

Here we’ll focus on 10 articles that people viewed and shared the most. These are the posts that, according to our audience, delivered the most value and earned…More at

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits of personalized, automated, hyper-relevant email marketing campaigns.

Thanks to automation, impressive CRM software, and more recently, the help of machine learning and AI, email has shed its reputation…More at

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.

But for companies in less glamorous industries, this job may seem more challenging. It’s harder to imagine making exciting content about flooring, or quality management systems or ball bearings …More at

Best of Copyblogger: 2017 Edition

The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them.

But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual voice expressed through a winning combination of strategy and creativity. That pairing is like love and marriage — you can’t have…More at

The social media quiz of 2017

The artist Hetty Douglas was entangled in the biggest social media storm of the year after she posted an Instagram story of three scaffolders with the caption: “These guys look like they got one GCSE between them.” But which of these phrases hasn’t she scrawled across a canvas and sold as art?…More at

Top 50 Moments of 2017: No. 12 – Sensational social media growth for the IPC

According to the Sportcal Social Media Index 2017, which analysed the growth and development of the top 65 sports governing bodies’ social media accounts, the IPC was the only major movement in the top 10 in the overall rank and percentage growth for international sports federations, as it moved up seven places to No. 9…More at

11 Facebook Marketing Tips That Will Leave Competitors in the Dust

To say that everyone is on Facebook wouldn’t be too far from the truth. The social giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketers looking to draw attention to their brands.

And with 53% of users claiming to be “always on” Facebook, the platform boasts the most rabid user-base of any social platform by far….More at

Leave a Reply