News & Picks From The World of Small Business For December 6, 2017

Here’s Today’s Small Business News & Picks For December 6, 2017

Business Today - December 6, 2017

5 Huge Accounting Trends New Business Owners Should Know About

A huge number of online businesses are popping up all over the place these days. It’s because it hardly costs any money to get started if you’re careful. This might sound like a good thing, but it means people are paying less attention to business essentials than ever before.

They jump in head first without thinking things through. For example, if you don’t care about accounting until it’s too late, you could end up in trouble. It’s changing …More at http://www.smallbusinessbonfire.com

5 Quick Outsourcing Tips Even When You Are on a Shoestring Budget

Are you considering various outsourcing options to delegate tasks or to hire new talent? Do you want to focus solely on your core business and work on its expansion?

Does access to a large talent pool attract you?

Most importantly, do you want to cut down costs and yet, continue providing high-quality services and products to your customers? The answer to all these questions lies in outsourcing, which is growing at a breakneck…More at https://www.smallbizdaily.com

The worst month ever for small business

December should be a happy time for small business owners. Your cash registers should be full or you should be enjoying holiday parties. But to borrow a phrase, December 2017 is going to be a terrible, horrible, no good, very bad month for small business.

This month, a number of decisions will be made or considered with potential to change the competitive landscape for small businesses, with the expected outcomes making it harder for an entrepreneur to start or grow a company….More at http://www.wbir.com

Google Assistant Now Connects Local Service Businesses with Voice Searches

Google just announced it is making its Assistant more helpful by recommending nearby service professionals, such as electricians, plumbers, housecleaners and others. The addition of Assistant in this segment is part of Google’s drive to make local services readily available for consumers.

It started as a pilot program called Home Services, which then evolved to Local Services as a fully integrated solution along with My Business. The vast majority of the local professional…More at https://smallbiztrends.com

5 Awesome Tools for Running a Small Business

Regardless of size, running a business is no piece of cake. From acquiring new customers to retaining existing ones; from successfully managing projects to maintaining happy employees; and from growth planning to profit evaluation; there are many considerations for businesses to address.

Considering the importance of technology and the power of apps, entrepreneurs should leverage savvy tools for smoothly running a business and ensuring its profitable growth. Here are the top 5 mobile and web…More at http://smallbizclub.com

Even a Taste of Ownership Motivates Employees

How about employees all the way down the line and through the corporation? How do we align them to the goals and strategies of the enterprise? Obviously for the appropriate individuals, a bonus program aligned to the department’s goals is appropriate.

But how about awarding stock options for all employees? I discovered the power of ownership early in my management career, establishing an employee stock ownership plan (ESOP), once popular as incentive compensation as well as a tax write-off for…More at http://smallbizclub.com

This Is What The ‘CX Of The Future’ Looks Like

Intelligent technologies stole the spotlight in 2017, and rightfully so. Seamless, cross-platform customer experiences—enhanced by augmented and virtual reality, voice-enabled interfaces, facial recognition, and myriad forms of machine-learning techniques—are all part of the new competitive advantage mandate.

But not to be overlooked is the human component of marketing and, really, all digital endeavors. Getting closer to your customers means connecting with them authentically, emotionally, transparently, and personally. You know, as people….More at http://www.cmo.com

2018: Trends, Predictions & New Opportunities

Aaah, December, a month of frenzy for consumers and businesses alike. But some well-earned moments for reflection are important, too. Consider not only how far you and your organization have come in just a year’s time across a number of important topics—customer experience, digital transformation, design-led thinking, and immersive technologies, among them—but also what the next iterations might look like in 2018.

Where to start? Keep scrolling. Our December monthly series is all about the year ahead. The future of [you name it]. Brand plans. Strategies. Leadership….More at http://www.cmo.com

Four steps to optimizing customer experience using data & analytics

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics.

Which is interesting as CX and analytics seem worlds apart. CX tends to be a soft, holistic study of how to make customers happier and analytics consists of the cold, hard numbers which fuel return on investment (ROI) calculations.

Yet marketers are tasked with addressing both, and so many are wondering about how these two distinct disciplines can be brought together….More at https://econsultancy.com

 

Text etiquette for business owners [infographic]

Texting is quickly becoming a communications staple for businesses everywhere. And why not? It’s easy to grab your phone, type out a quick message, and be on your way. That kind of immediate information really appeals to customers — in fact, 90 percent of leads prefer texting as opposed to phone calls.

With so many potential customers right at your fingertips, it’s imperative your business text etiquette is top notch.

When texting customers, the last thing you want to do is come across a…More at https://www.godaddy.com

Employees you should fire immediately – Business Insider

The first things you should do if you’re thinking about firing an employee are a) consult human resources and b) get legal advice. You never want to terminate someone’s employment on a whim, just because you’re angry or because they made one mistake.

That’s according to Michael Kerr, an international business speaker and author of “The Humor Advantage.” We asked Kerr and Lynn Taylor, a national workplace expert and the author of “Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job,” to tell us about the types of employees who shouldn’t be tolerated at any organization, and why.

Read on for the full list and see if you recognize any of these employee types on your team….More at http://www.businessinsider.com

3 Lessons to Learn From Retail’s People Problem

Challenges in the retail space make headlines almost every day, from discussions of Amazon’s continued dominance to speculation about the future of the industry. At Square Root, we took an in-depth look at the state of brick and mortar retail in our State of the Store Report.

What did we uncover?

Beyond the more commonly discussed challenges, retail has a major people problem.

Leadership across the industry is largely unhappy, with an abysm…More at https://www.smallbizdaily.com

How to Attract Only the Best Job Candidates

Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work.

Traditionally, that involves reviewing endless data and choosing, at best, 10 percent of those who have applied. Then, there’s the rest of the process — phone interviews, aptitude tests and in-person interviews. How are you…More at http://www.personalbrandingblog.com

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