Does Yellow Pages Advertising Still Work?

Image of a Yellow Pages Phone Book

A Collection of Web Pages About Yellow Pages Advertising

Is Internet Yellow Page Advertising Worth It? | Which Online YP Site Works Best? | Case Study by Blue Corona

Is yellow page advertising worth it? This is the question many service business owners are dying to know – and we have the answer! Read this case study featuring REAL advertiser data..More at

11 Reasons Why Your Business Should NOT Advertise with Yellow Pages

Have you ever wondered if the Yellow Pages are still effective for your business? In this article we cover why NOT Advertise with Yellow Pages is…

One of the most interesting facets of blogging comes with keyword research of one’s own website. For example, I was going over the different phrases searchers had used during these past 3 weeks to find The Sales Lion and found quite an interesting pattern…More at

Should Small Businesses Still Book Yellow Page Ads?

One of the most agonizing marketing decisions a small retail business must make is whether to include printed Yellow Page ads in their plan and budget. This is a big decision because:

Set it and forget it no longer as valuable

In the past, the Yellow Pages were the only reliable resource for retail businesses seeking a local audience. After word-of-mouth, consumers relied heavily on the Yellow Pages for services in a wide range of industries…More at

Is Yellow Pages Online Worth It? – Marwick Marketing

We get asked this time and time again “Is Yellow Pages Online Worth It?”

Companies that have traditionally advertised in the phonebook and being asked to use the Yellow Pages 360 platform to continue using their ad spend with Yellow Pages.

As more and more companies pull budget from print company, owners are looking at other options to get a better return on their marketing investment…More at

Do People Still Use the Yellow Pages? The Answer May Surprise You |

Yellow Pages has successfully transitioned from a telephone directory service to a major online player. What about you?

Way, way back in the olden days, people wrote on typewriters, watched just five TV channels, and put sugar in their coffee…More at

Should I Advertise In… The Yellow Pages | Post Modern Marketing

The Yellow Pages once held a dominant place in local marketing. We review what’s changed, and if there still can be value found in the book.

This post is the first in a line of (hopefully) many where we here at Creative California get down and dirty to answer the questions that all businesses are asking: where can I best spend my marketing budget?…More at

Yellow Pages Online Advertising Reviews

Is Yellow Pages 360 Online Worth It? A Review

A question I get asked often is “Is Yellow Pages online worth it?” I will answer that based on audits of our clients websites who switched over from Yellow Pages.

A question we often get asked is “Is Yellow Pages online worth it?”

I’ll answer this question over the course of this blog post. Before I answer this question, be sure to read my review of YellowPages latest service offering called NetSync…More at

Yellow Pages Online Advertising Cost

How Much Does a Yellow Pages Ad Cost? – Best Firms

If you are a small to medium-sized business, especially one that’s been around for generations, you may be wondering about the real cost of advertising with Yellow Pages. The simple answer is, “too much.”

Advertising with Yellow Pages in 2018 is the digital equivalent of chaining your business to a tree stump and waiting for it to produce fruit…More at

Yellow Pages Advertising Monthly Costs

Want to buy a Yellow Pages display ad? here are some general numbers you can use regarding Yellow Pages advertising monthly costs.

Yellow Page ad costs will vary from city to city and from publisher to publisher. However, here are some general numbers you can use regarding Yellow Pages advertising monthly costs.

Despite the rise of online media, the monthly cost for Yellow Pages print advertising is still considered to be a good investment by many small business owners…More at

Yellow Pages Usage Statistics

Yellow Pages Usage Stats Are Likely Wrong – Search Engine Land

I was reviewing print yellow pages book usage statistics this week, in preparation for the SMX Local & Mobile conference, and I was struck once again by the large numbers that the Yellow Pages Association (YPA) touts in their press releases and research papers.

I’ve had some individuals at conferences dismiss the idea that print usage could be dropping much, based on these YPA’s figures, and it’s made me wonder if there could be some degree of error involved in the data sampling methods used by the research companies behind the reports…More at

Yellow Pages vs. Digital Marketing: Is the Phone Book Really Dead? | Social Media Today

Phone book advertising – is it worth it, or are the Yellow Pages dead?

If you’ve been weighing the pros and cons of advertising your local business in the Yellow Pages, this post is for you.

We’re going to take a look at the return you’ll get from phone book advertising, as well as how it stacks up against digital marketing (local search marketing, specifically)..More at

The Annual Print Yellow Page Page Count And Other Dead Horses

It’s time for the annual print Yellow Page count. And I promised last year to stop beating that dead horse… so this year I will beat several. Let’s get the bad

It’s time for the annual print Yellow Page count.

And I promised last year to stop beating that dead horse… so this year I will beat several. Let’s get the bad news out of the way first. Page counts in my local print version have declined once again by over 10%…More at

Yellow Pages Vs Google Advertising

Yellow Pages, Adwords or Facebook? Best value for your advertising dollar

Yellow Pages or Adwords? Ads are always expensive but online advertising is a thousand times more cost effective. But what’s happened with the Yellow Pages?

Google is constantly changing the way search results are delivered because people (usually ruthless SEO companies) have been gaming the Google Search Engine Result Page (SERP) system for years…More at

Google Adwords Vs Yellow Pages: Is Google Adwords Worth It?

Adwords is a solid bet considering the power of Google adwords, but it’s possible YP could work out if you’re focusing on a specialty market. Google adwords vs yellow pages is an issue that needs to be researched independently for your unique business.

When it comes to promoting just about anything, one major decision you’re going to have to make is exactly what sort of promotional tool you’re going to want to use…More at

Case Study – Yellow Pages VS Google – SEO Company Calgary | Web Design Company Calgary

By Jean Comeau – Are you still using the Yellow Pages for your business?

I come across a lot of business owners and they all tell me the same thing: “I spend a fortune on the Yellow Pages and I don’t get good results anymore”.

I always ask them this question: Where do you search for a restaurant, a shop or a new supplier? And most of them tell me on Google…More at

Tips For Advertising In The Yellow Pages

5 Tips to Create a Better Yellow Pages Listing

Do you already have a free listing with Yellow Pages? Many Canadians resort to Yellow Pages to find local businesses.

It’s essential to build your online presence to connect with more local customers. A website is a great start, but it’s important to be in multiple places online to help more customers find your business and learn about what you do…More at

High Impact Yellow Page Advertising Tips

Yellow Page Ad Design Use a Headline Ad Space Be Honest Avoid ‘Magazine Ads’ Use a Call-to-Action Need Help?

Need Help with your Yellow Pages Headline? Advertising Study: BMW Repair Google Vs. The Yellow Pages Customer Satisfaction Simplified Ad Synergy and Your Business

Seven Powerful Tips to Dominate your Yellow Page Advertising Competition. Grab them from the start with powerful images, photos and illustrations…More at

Article – Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other.

There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

Empower Business Solutions looks at seven ways you can waste your money…More at

How to Create Effective Yellow Pages Ads

Yellow page ads can bring you a pot of gold…if done correctly. It’s often the first place that buyers go before they decide from whom to buy.

Eighty-four percent of the people who go to yellow pages contact a business listed there and 49% of them actually go on to purchase something from that business. That is why yellow pages are so important….More at

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