Using Split Testing to See What Works and What Doesn’t

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A Collection of Web Pages About Split Testing

What is Split Testing? 8 Steps to Follow For Your Next Campaign

Learn why split testing is the most effective way to increase marketing campaign performance and the 8 steps to do it right every single time.

Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate also happens to be the most effective…More at

What Insights Are Gained From Split Testing?

Three Hard Truths About A/B Testing

I’ve read the same A/B testing case studies as you have. Probably more. One huge gain after another – or so it seems.

The truth is that vast majority of tests are never published.

Like most people who try to make it in Hollywood are people you won’t ever hear about, you don’t know about most A/B tests…More at

How we learned valuable insights from an email A/B test | Campaign Monitor

Here’s the story of how we got a 0% increase in conversions from an email A/B test, and why we still considered it a win.

Do you A/B test your email campaigns?

If so, you’ve probably had some good gains in the past. We certainly have.

But you’ll also know that not every test you run produces a big increase in opens or click-throughs…More at

Learn How Experts Derive Insights from Past A/B Test Results

Why and how you should derive insights from your A/B test results and eventually apply them to conversion rate optimization (CRO) plan.

The A/B Testing and Heatmaps solution that helps you optimize and personalize your website and mobile app.

The all-in-one Platform that helps you conduct visitor research, build an optimization roadmap and run continuous tests across platforms…More at

Split Testing Examples

Here Are 10 Fascinating A/B Testing Examples That Will Blow Your Mind

We found 10 AB testing examples that prove user testing is super important in getting conversions for your growing business. These case studies will make you a believer in AB testing.

HTML template that converts 51% of traffic. Best part? It’s free.

If there’s one thing you need to know about good design practice, it’s that good designers test their work…More at

3 Real-Life Examples of Incredibly Successful A/B Tests

Get inspired by these three examples of high-impact a/b tests.

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.

But for many marketers out there…More at

Which Test Won? Email marketing A/B split testing examples

Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI.

Surprising email test result examples in this video include…More at

4 Examples of AB Split Testing of Email Copy That Worked – Schedule emails to send later

An email campaign is something marketers simply cannot ignore to avoid today because, despite the fact that people do not like advertisements clogging in their inbox, a large chunk of users will open these emails just because it has a clear-cut subject line.

Marketers, however, believe the real rate of success can only be determined by an A/B Split Testing methodology…More at