Top Resources For Putting Event Marketing To Work For Your Business

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A Collection of Web Pages About Event Marketing

Event Marketing | What is Event Marketing?

Explore the Strategy of Event Marketing

Have you ever been tempted by a credit card company giving away free blankets or t-shirts at a football game in exchange for a credit card application?

Have you been approached by a skimpily-dressed young woman offering samples of fruity alcohol at a local bar?…More at

Importance of Event Marketing

4 Reasons Why Events are Your Most Important Marketing Tool

Events should be your biggest priority when it comes to developing an effective marketing strategy.

According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of respondents use in-person events as a top marketing tactic, even above digital advertising and email marketing.

80% of marketers believe live events are critical to their company’s success, according to another report…More at

4 Reasons Why You Need to Add Event Marketing To Your Marketing Mix – Alabama Media Group

According to The Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, event marketing was more popular than blogging, case studies, white papers and social media. Something is more popular than blogging and social media? Yes, digital world, it’s true.

Not only that, but this is also the fifth consecutive year “in-person events” has been ranked at the top of the list. That’s five years of #1 tactic glory.

Clearly the event-marketing trend is a part of the marketing strategy mix that isn’t going to buck the list anytime soon…More at

Types of Event Marketing

Event Marketing: The 10 Best Types of Events

When it comes to event marketing, there are plenty of event types at your fingertips. No matter if your company is B2B or B2C, big or small – event marketing will likely have strong potential for your business. Learn about the top ten types of events utilized by event marketers now.

There are many types of events to consider when executing an event marketing strategy.

In Chapter One we looked at the basics of what Event Marketing is, and in Chapter Two, The Benefits of Event Marketing, we explored why events hold so much impact…More at

3 Types of Marketing Events and Why They Might (or Might Not) Be What You Need | MarTech Advisor

Live events have gone through a rise, a fall, and now… they’re making a comeback. With this renaissance, marketers might be eager to dive right back in.

Joe Staples is Chief Marketing Officer at Motivosity, a leading employee recognition software company, intent on helping people be happier at work…More at

7 Types Of Marketing Events To Boost Your Business – InfiniGEEK

Bored of web ads and flyers? Event marketing can be an exciting change of pace. Unlike other forms of marketing, you get to explore a new environment and i

Bored of web ads and flyers? Event marketing can be an exciting change of pace. Unlike other forms of marketing, you get to explore a new environment and interact face-to-face with your potential clients.

There are lots of different types of marketing event to consider. Here are just seven different types of event to try out…More at

Event Marketing Examples

5 Event Marketing Examples We’re Still Talking About | Marketing Insider Group

Michael Brenner on Sep 6, 2017 in Content Marketing

The event experience, when done well, can generate leads and build that loyal customer base like nothing else.

Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy.

Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events…More at

12 Memorable Event-Marketing Campaigns |

Whimsy Galore

Bravia color-blasts San Francisco’s streets. When announcing its new line of TVs, Sony enlisted Fallon, an agency based in London.

The idea? Drop a quarter of a million bouncy balls down San Francisco’s curvy, narrow, sloped streets””and catch it on film. Compressed air…More at

20 Outstanding Event Marketing Examples

Inspire your event strategy with these 20 event marketing examples from leading brands. Featuring examples from leading brands like Apple, Glassdoor, Marketo, SpaceX and more.

Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, but how do you take the idea of bringing people together and turn it into an essential marketing channel…More at

4 Examples of Highly Successful Event Marketing Campaigns | Audiencetools Blog

In this article, we’ve collected four examples of events that really nailed the whole online marketing thing as a way to build an audience, keep that audience engaged, and most importantly – sell more tickets.

Check them out below, and feel free to ‘borrow’ any ideas that can help you promote your next event.

We devote a lot of space in this blog to talking about digital marketing for events – but as with anything else, all the best practices in the world will never replace hands-on experience…More at

11 Creative, Brand-Building Event Marketing Ideas | WordStream

Standing out at a huge corporate event can be challenging. How do you get people to show up at all, then come to your booth and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.

Whether you’re a local chef, software engineer, or digital marketer, there are likely industry events that you always attend (or dream of attending).

For digital marketers, this might include events like HubSpot’s Inbound Marketing conference and Dreamforce. For chefs, that likely includes various wine and food festivals around the country…More at

Top 33 Event Marketing Ideas the Pros Use

Do you have an event coming up? Here are 27 current event marketing ideas and resources to help you effectively promote your next event.

If you want your event to be a success, you must market it in creative ways to ensure that you get plenty of attendees in the door.

Not only that, but you also want to be engaged with your customers before, during, and after the event in order to maintain the relationship…More at

7 Inspiring and Outrageous Experiential Marketing examples

There is no small experiential marketing. The very definition says, “go big or go home.” Here are a few examples of just how big some companies are willing to go to reach their audience and make an impact.

From unexpected gifts to pop-up hotels, see how some brands made a big impression.

Experiential marketing combines a cool marketing campaign with a heightened, often thrilling, experience…More at

5 Innovative Examples of Online Event Marketing

When planning your online event marketing, keep it suspenseful, exciting, and exclusive!

Blog Event Marketing

Keep your online event marketing suspenseful, exciting, and exclusive, and watch your signup numbers soar!

When organizing a public event, it is essential to create the right kind of buzz to ensure that it will be well-attended and a complete success. Large multinational companies can afford to spend millions on marketing campaigns to generate interest and draw in the crowds…More at

Event Marketing Strategies

Experiential Marketing | Event marketing | Event agency

If you’re looking for an experiential marketing firm with event marketing experience, our event agency can help you.

We employ a face-to-face marketing strategy that gives your message the undivided attention you’re looking for. Turning ideas into action and action into results, our creative strategies touch every part of the experience pre, during and post event.

We’re versatile across industries and campaign intention; helping you gain direct exposure to consumers in order to build brand equity, increase awareness and most importantly, drive results…More at

Event Marketing Best Practices and Resources – Marketo

Maximize your event marketing strategies with unique industry insights and worksheets, including 7 secrets to events that outperform expectations.

In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions.

Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality…More at

Event Marketing Strategy: Timeline, Template and Tactics – Eventbrite

If you run events, you know that no matter how amazing your events are, they very rarely just “sell themselves.” Annoying, right?

To sell tickets, you need to be armed with an event marketing strategy that effectively promotes your event, and reaches your target audience.

You know you want to use social media, email, and word of mouth to drive your ticket sales, but the best event marketing strategies follow a timeline and a logical sequence — each promotion reinforcing the last…More at

Event Marketing: 200 Tips, Strategies, Templates and Tactics for 2019

200+ tips, strategies, templates and tactics to win at event marketing in 2019. Your practical event marketing plan to quickly grow your event and sell more tickets.

Why do you need it? Because you create great events.

But marketing them is a tough challenge.

After pouring your heart and soul into planning an event it can be heartbreaking to have empty seats or not to meet your revenue targets or, even worse, having your boss upset that the event did not meet the objectives…More at

The Ultimate Guide to Event Marketing Strategy and Execution

Events are a successful way to grow your marketing strategy. They require substantial work, but as any passionate event professional will tell you, all of your hard work does pay off in the end! Learn what event marketing is, who uses it and why in the first of nine in our event marketing series.

Oh, the excitement of events. The thrill that today holds something different.

You get to leave the office, get away from your computer screen and those unending spreadsheets, and to go out into the real world. (With real people and face-to-face conversations!)

Events offer a world of possibility – who knows what you may learn, or who you could meet? …More at

Event Marketing: The 2018 Guide

Complete your marketing strategy with this comprehensive guide to event marketing for 2018. Includes tips, best practices, ideas, resources, and examples.

Welcome to your guide to event marketing in 2018. Below you’ll find best practices on selling out your event, leveraging event data and more!

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals…More at

Best 2018 Event Marketing Strategies and Trends for Growth

In today’s crowded digital landscape with endless marketing solutions, it can be difficult to discern which strategy is best for you.

Ironically enough, offline marketing, and especially event marketing, has emerged as a lynchpin in the strategies of many organizations who want to forge lasting connections with their customers.

According to the The 2018 Event Marketing Report that surveyed nearly 500 senior marketers, the majority believe that live events comprise the single most effective marketing channel for achieving business goals…More at

Event Marketing Ideas

25 Innovative B2B Event Marketing Ideas

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. Featuring examples from leading brands like Amazon, Facebook, and Mitsubishi.

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas.

In a survey conducted by Bizzabo with 400 mid- to senior-level event marketers, an overwhelming majority of C-suite executives (87%) believe live events will become increasingly important to their organizations and are planning on investing in them more in the future…More at

The Best Event Marketing Ideas From 2017 | Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing.

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more.

Not more ‘stuff.’ They want more depth. They want to be able to step into the worlds created by their favorite brands and become a part of the magic. This is the principal behind the rise of experiential marketing…More at

20 Creative Event Promotion Ideas to Increase Attendance – Eventbrite

Need fresh creative event promotion ideas that actually work for 2018? From free ideas you can put in action today to advanced strategies your competitors haven’t tried yet, here’s how to promote an event.

Selling every last ticket is both a goal and a top stressor for event organizers. If you’ve already tried every promotional tactic in your playbook, it’s time to get clever. Here are some creative event promotion ideas to help send your ticket sales skyrocketing…More at

Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now

We have gathered 100 realistic event promotion strategies, tools and ideas you can try to boost greater attendance numbers, that will cost you very little.

the Intelligence platform to run better events

I think we can all agree, an event with no attendees is going to flop.

You want every event you produce to be a sell out. Or at least get a respectable number of registrations through the door, in line with your targets…More at

10 Best Event Marketing Tipssensov/ event marketing

From content strategy to promoting guest speakers at your event, when it comes to promoting your event, these are the 10 best event marketing tips this side of social.

Thanks to social media, promoting upcoming events has made things a whole lot more convenient.

“Clients want to know that their event is being seen by the right people in the right places to ensure maximum visibility and registration,” says Rachel Stephan, President of sensov/ event marketing….More at

How to Market an Event: 50 Event Marketing Tips | Orbit Media Studios

If you’re not sure how to market an event, here’s a list of 50 event marketing tips.

The date is set. The venue is booked. Now you just need to get people to show up. Worried? Maybe a little? Don’t be.

If you’re not sure how to market an event, here’s a list of 50 event marketing tips. You don’t need a big advertising budget or celebrity endorsements to make this work…More at

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