Here’s A list of Resources To Use Emotional Triggers And Improve Sales

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Here’s our List of Resources About Using Emotional Triggers To Boost Sales

What Are Emotional Triggers

What Are Emotional Triggers + Why You Need To Understand Them

We all have emotional triggers. You know the feeling when someone makes a jokingly-mean comment that might not be a huge deal to another person, but totally destabilizes you for the rest of the day?

You feel this way any time someone expresses any disapproval of you. Suddenly, you find yourself feeling off center and thrust into a bout of anxiety, depression, guilt or shame. Sound familiar? It can be challenging to identify what exactly our triggers are, but this process of getting to know and u…More at

What Are Emotional Triggers and How They Could Be Secretly Influencing Your Life

At the same time, you feel like the rug has been whipped away from under your feet? Chances are you have certain emotional triggers and have experienced one of those. Most of us will undergo negative experiences in our life, and emotional triggers stem from these.

They are sudden and painful reminders of a negative incident in the past that stirs up powerful emotions. They come to the surface when you are faced with a similar position and if not dealt with can overwhelm and control you…More at

Understanding and managing your emotional triggers

When you react badly to an event, it is common to blame the event for your reaction e.g. your boss asks you to work overtime and you get angry. Your natural reaction may be to blame your boss for your anger. However, you may notice that other people, when asked to work overtime, do not always react angrily.

In fact, some just accept and get on with it while others, if it is not convenient, inform their boss that they will not be able to work overtime. Inability to control your emotional trigger…More at

How to Identify Your Emotional Triggers and What to Do About Them

“Awareness is the birthplace of possibility. Everything you want to do, everything you want to be, starts here.” ~Deepak Chopra Ever wonder why some people respond in the same destructive way over and over even though they keep getting the same bad results?

Many of us can relate to having unhealthy coping mechanisms and responses to things like stress, fear, or other agitating emotional states. Often, we are unaware of the subconscious processes going on and we may, for example, instinctive…More at

Understanding Emotional Triggers To Improve Sales

7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)

While most people believe the choices they make result from rational analysis of available alternatives. In reality, emotions are the main drivers in the entire decision-making process.

Damasio’s view is based on his studies of people whose connections between the “thinking” and “emotional” areas of the brain had been damaged.

While these people were capable of rationally processing information about alternative choices… they were unable to make decisions because they lacked any sense of how they felt about the options…More at

10 Psychological Triggers That Boost Sales Like Crazy

A lot of marketers look at successful sales letters, and then try to mimic the words they think will boost sales. That’s right, they use a swipe file. And then they wonder why their swipe-filled sales letter isn’t generating any sales. Here’s the thing… If you don’t understand the psychology of selling, then the words are going to fall flat if they’re not used in the right context.

If you put the components of a sales letter in the wrong order, sales will tank. If you’re not pushing…More at

10 Effective Emotional Triggers That Make People Buy [Infographic]

Research shows that the emotional response to a TV ad impacts a person’s intent to buy by a factor of 3:1 when compared to the ad’s content.

We like or dislike and buy from or ignore brands based on how they make us feel — even if this distinction is done on a subconscious level.

The interesting thing is that our emotional range is fairly simple. According to a study from the Institute of Neuroscience and Psychology, we have four basic emotions: happy, sad, afraid/surprised, and angry/disgusted. We build off of these to express more complex emotional states…More at

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services? It’s a lot simpler than you might think. And the best part is that, as you strive to increase revenue, you actually will be serving your potential customers better.

You don’t need to manipulate or hypnotize them into buying. You just need to give them what they want. The key to success in any business is an understanding of psychology. All human beings essentially have the same mental trigger…More at

9 Emotional Triggers You Must Implement In Your Business To Grow Sales

Have you ever argued with yourself over buying something? These are typically the moments when the real human nature shines through, as we’re scrambling to find compelling facts to justify purchases that are driven entirely by an emotional need to feel good.

Appealing to the logical mind is essential to make a compelling case and convince your customers you’ve got the best solution, but when it comes to actually making them pull out a credit card, nothings beats a strong emotional pull. …More at

7 Emotional Triggers to Improve Email Conversions

To increase email conversion rates, make your emails irresistible. Use emotional triggers to drive the readers’ attention.

Reminisce for a moment: when was the last time you purchased something after reading a sales email? What were you thinking? Can you even remember? Now, what were you feeling? You remember that, don’t you? Emotions are the primary motivating factor in consumer behavior.

Emotional triggers, in email marketing, are tactics that prompt conversion-driving feelings from your…More at

The 5 Essential Psychological Triggers to Sales Growth

Every decision a prospective customer or client makes involves many subconscious and conscious emotions. The secret to success for any business is understanding the psychology behind these emotions.

When it comes down to getting your prospective client or current client to pull out their credit card or checkbook, uncovering the following five psychological triggers will help. Although it may seem hard to believe, it’s been proven that the majority of us are hard-wired to have a significantly…More at

Triggers To Boost Sales and Conversions

Here’s how you can leverage these psychological triggers that make people take action to increase conversions and boost your sales numbers. Selling is all about persuasion.

It’s about building trust with your prospects and convincing them about the usefulness and the value of your offer.

But these aren’t easy skills to master, especially when you’re selling online and not directly facing your prospects. Thankfully, though, we have data to help our cause. Studies show that websites and…More at

Emotional Triggers In Advertising

The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

Build targeted post-click landing pages in minutes. Optimize page performance with a full testing suite. Review, share, and provide feedback, all in one place. Manage sophisticated campaigns at scale with advanced attribution capabilities. Learn more about the Instapage post-click optimization platform.

Let us move your existing landing pages over to the Instapage platform. Find an Instapage-certified partner agency. Deploy post-click landing pages for lower CPA. Increase quality scores, boost c…More at

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Ads that make people share and buy can usually be summed up in one word: emotional.

That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

As Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, wrote in Fast Company, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”…More at

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

I have a confession to make: I have a problem with Retail Therapy.

Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything.

I know, it’s terrible, but I take solace in the fact that I’m not alone.

People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making.

As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase…More at

Emotional Triggers In Advertising, Wall Street Journal Case Study

First, consider this analogy. Physically, we can’t live without air, water, and food. Personality type does not matter. People need these.

It’s the same emotionally. People suffer if they don’t feed themselves on this level too. Three main feeds exist: long-term security, novelty of experience and emotional recognition. Shorthand, they’re security, growth and uniqueness.

Personality type does not matter. All people need these. Only the mix and intensity of each will vary by personality type. If people don’t get these, they will be on their way to a form of emotionally death. It shows up in many ways, physically and mentally included…More at

The 4 Emotions that Make the Best Emotional Ads [DATA] | WordStream

It doesn’t have to be, though! Lots of experts love this field because actions drive results. It’s quantitative. As PPC specialists, we are often focused on the numbers – impressions, bids, conversions, bounce rates. We forget to tap into the right side of our brains – our intuition, emotion, and subjectivity.

We find ourselves trapped in the left side of the brain with our logic, analytics, and objection. But the surprising truth is, our PPC campaigns can be wildly improved through the use of emotional ads…More at

The Dangerous Power of Emotional Advertising

Take the irresistible “Puppyhood” video from Purina and BuzzFeed, which barely feels like an ad at all. It’s the story of a single man adopting a puppy, but it takes the viewer through a complete narrative as the cute pet and owner get to know each other in the man’s apartment.

The tale of companionship has over 10 million YouTube views and segues into Purina’s other content marketing project: a high-level puppy care website that guides consumers through every step of dog ownership…More at

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