A Collection of Web Pages About Building A Customer Loyalty Program
What Is a Loyalty Program? (And Will It Work For You)
Popular Content Loyalty programs seem to be everywhere these days.
From major airlines to local dry cleaners, it seems like wherever we go a company is offering us the option of joining their rewards program or loyalty club.
So what are these loyalty programs and, more importantly, how effective are they….More at http://customersthatstick.com
Loyalty programs provide two key functions: They reward customers for brand loyalty, and they provide the issuing company with a wealth of consumer information.
While companies can evaluate anonymous purchases, the use of a loyalty program offer additional information about the type of products that may be purchased together, and whether certain coupons are more effective than others…More at http://investopedia.com