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Street Smart Guide to Small Business Marketing
Table of Contents

Image of the Small Business Marketing eBook Cover

Written By Miranda Paul and Co-Authored By Acey Gaspard
Street Smart Guide to Small Business Marketing - Table of Contents

Introduction - What to expect and what you'll get from using this guide.

Part 1:
Knowing Your Products - Discover small business strategies and marketing tips that will get results without costing a fortune.

Part 2:
Knowing Your Customers - Understand your customers in order to maximize profits and minimize wasteful spending on ineffective ads. Get to know your customer!

Part 3:
Focusing on Your Message - How to create a message and make an impact on your customers.

Part 4:
How to Create Effective offers - Good offers result in sales. Poor offers result in lost revenue, added expense, and failure. Learn how to create effective offers.

Part 5:
Focus on Your Target Market - The key for any small business owner is to focus on your target market only: What do they want, and what don't they want? Sometimes, less is more.

Part 6:
Direct Response Marketing vs. Branding - Rather than wasting money on lofty branding schemes, small businesses can benefit from direct response marketing that offers a better return on investment.

Part 7:
Event Marketing for Your Small Business - A little creativity can go a long way. Host events at your company and watch customers walk through the door.

Part 8:
Getting Listed in Directories - Don't play hide-and-seek with your customers! By ensuring that your business is listed in several appropriate directories, you won't miss out on customers who can't find you or don't know you exist.

Part 9:
Build a Website for Your Small Business - Don't let your small business miss out on the growing number of customers using the Internet. Here are the reasons you should build a website for your small business.

Part 10:
Using Social Media to Promote Your Small Business - Using social media outlets can be a great, inexpensive marketing strategy for small businesses on a budget.

Part 11:
Taking Care of Your Customers - Your business is your customers, don't ever forget it. When you take care of your customers you are taking care of your business.

Part 12:
Free Local Advertising - The top 10 strategies for getting free local advertising for your small business.

Part 13:
Staying in Contact With Customers - Ensure repeat business and a steady stream of profits by staying in contact with your existing customer base.

Part 14:
Thanking Your Customers - Keep customers by making sure that they know their business is appreciated.

Part 15:
Training Employees: A Smart Marketing Technique - A small business marketing strategy is bound to fail if employee training isn't conducted properly. Help your staff think and feel like the customer.

Part 16:
Newspaper Advertising: Key Strategies - If you're considering advertising in newspapers, make sure you understand some key strategies for small businesses to make your ads effective.

Part 17:
Effective Magazine Advertising for Small Businesses - A simple checklist for using magazine advertising to get high-end exposure.

Part 18:
Creating Marketing Fliers That Work - When you're making marketing literature for your small business, you can use an effective flier to help advertise and sell your products and services.

Part 19:
Have a Grand Opening - Don't enter the commercial world quietly. Make some noise by hosting a grand opening for your small business, and take advantage of the benefits.

Part 20:
Give Free Samples - often, customers don't know what they're missing unless they try it out for themselves. offering free samples is a great small business marketing strategy for obtaining new customers.

Part 21:
Getting Endorsements - Endorsements for your small business are easy to obtain, and provide a company with credibility to bolster your marketing campaign.

Part 22:
Joint Venture Marketing - Providing extra resources and connections, joint ventures are a smart marketing strategy for small business owners looking to expand.

Part 23:
Enlisting Help from Other Business Owners - Rather than spending too much of your budget seeking advice, it may prove worthwhile to enlist the help of other business owners.

Part 24:
Business Card Marketing - Avoid boring, easy-to-toss business card styles with creative and effective business card marketing strategies for small businesses.

Part 25:
Sponsoring Events as a Marketing Strategy - Sponsoring a community or online event can be a great way to associate your small business with a well-known event that attracts your target market.

Part 26:
Brochure Marketing - Get other businesses and organizations to advertise for you by offering an exclusive brochure that caters to your target market and their customer base. This brochure marketing tactic works.

Part 27:
Writing a Press Release for Your Small Business - 11 tips for writing a press release that will draw attention to your small business. Use this page as a checklist when creating your next release.

Part 28:
offering Marketing Internships - Rather than hiring expensive marketing firms or skipping marketing altogether, marketing internships offer a win-win for small businesses on a budget and students looking for experience.

Part 29:
Don't Turn Down the Press - Free press is usually the best press a small business can ask for.  Even if it's a 30-second TV segment, chances are you have more to gain than lose.

Part 30:
Joining HARO: Help A Reporter Out - Rather than searching for media outlets that might be interested in promoting your products, scan inquiries in one place by joining HARO (Help A Reporter Out).

Part 31:
Stay Trendy and In Style by offering Something New - By offering a new product, service, or re-vamping an existing one, small businesses can stay relevant and well perceived by customers.

Part 32:
Know Your Competition - A key part of a small business market strategy is to know your competition, and find out how to deal with them. Asking a few questions will help you understand who you're competing against.

Part 33:
Get Customer Feedback - Since small businesses are often more connected to their customers, the feedback provided by patrons should be a shaping force in you marketing strategy.

Part 34:
Search Engine Optimization (SEO) - Learn the basics about Search Engine Optimization (SEO) for marketing your small business website.

Part 35:
Getting Links to Your Website - Links are the life source to any website; without links your visibility online is limited to people who know your website address. For successful online promotions, links are essential.

Part 36:
E-mail Marketing and Newsletters - Take advantage of the cheapest and easiest marketing tools a small business has: e-mail marketing and newsletters.

Part 37:
9 Tips for Successful Article Marketing - Writing articles and publishing on the web is an excellent marketing strategy for online or brick-and-mortar companies.

Part 38:
Values-Driven Marketing - Research shows that 1 in every 4 shoppers chooses one product or company over another based on the values or ethics of the item or the business that sells it.

Part 39:
Boost Sales With Affiliate Marketing - If you want hundreds of people selling your products and only getting paid when they make sales then affiliate marketing is for you!

Part 40:
Reward Point Systems - Are they right for your business? Let's face it, customers like to be thanked for supporting our small businesses. A reward point system is a great marketing tool for ensuring loyalty.

Part 41:
Pay Per Click Advertising Tips - There's no faster way to get a high volume of customers clicking into your site than pay per click advertising, so learn the basics and get started.

Conclusion - Tips and advice on what to do with this information, and what to do next.



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