Relationships are not to be taken for granted. We work with relationships in every aspect of our lives. The best relations are those that are sincere.
When everyone wins in a relationship, there is no reason for that relationship to go sour. The problem is getting everyone to think in terms of a win/win relationship. While you can't make everyone think in this way, you can start by implementing this mentality yourself.
It's nearly impossible to overstate the value of a lifelong customer. If you have a product or service where repeat sales apply, your customer base is the most important aspect of your business. Your customers are your business.The following are some steps that will help you strengthen your customer relations:
Listening to your customer really means understanding him or her. People rarely listen. If two people are having a conversation, one person is talking; the other person is usually thinking how the conversation affects him or thinking about what he wants to say. Listen to the customer, and try to understand him.
People love to have someone listen to them, so give them what they want. They will feel appreciated and comfortable. When the customer is comfortable, he tends to do business with you.
Helpful Tips for Listening:
Treat the customer with the utmost respect. Treat them, as though they were coming to visit you in your home. How do you treat visitors at your home? The same concept applies. Treat your customers with hospitality. Customers have one thing on their minds, themselves! Treat them like they want to be treated, and you will win them over.
Personalize a Relationship:
A customer base is really a relationship with many people. It is easier to sell to an existing customer than it is to sell a new customer. Try to do special things for your existing customer base. Here are just a few examples:
Jump to the Other Side:
Analyze your business from the customer's point of view. Thinking you are the customer, ask yourself these questions about your business:
Put yourself in the customer's shoes, and answer all the above questions. This should give you a rough idea of how the customer feels. This process may also reveal your strengths and weaknesses.
Ask and You Shall Receive:
Obtain as much information from your customers as possible. Your customers are a source of invaluable information. They can tell you more about your business than you probably know.
The best way to get this information is to simply ask your customer. The following are some sample questions:
You may want to do this through a survey, given by you or an independent party. With an independent party, your customers can express their true feelings without being put on the spot. Remember: always offer an incentive for them to give you the information. This may be a discount or something to that effect.
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Employee Relations - Here are some tips to help you create great relationships with your employees.
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Raising Capital For Your Business - Raising capital is an essential skill. Here are some tips to help you find capital for your business.
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