10 Cost Cutting Strategies For Your Small Business

Image of money on a paper cutterHow To Shave Costs off Your Monthly Bills

Cost cutting is a good business practice and cutting in the right areas builds strength. However, cutting in the wrong places could lead to failure.

Cost cutting should be implemented during bad times as well as good times. It’s a skill you need to practice on a regular basis as a business owner.

The key to successful cost-cutting is cutting in the right places without the cuts affecting the operation of your business.

Cost cutting is a good business exercise and good business practice.

Also worth noting, consistent cost cutting keeps your business strong and your profits up.

My List of The 10 Places To Cut Costs In Your Small Business:

1. Cut Costs in Services That You Use

Services that you use for your business are always a source of cost-cutting. You don’t have to eliminate the service, but you can downgrade the service or switch providers.

Sometimes you have a service that costs you more money but doesn’t deliver the value. For example, I had a dedicated web server for this site. It was costing me around $250 per month. Although it was the best service I could find, it was overkill for what I needed at the time.

I looked for a different service that met my needs and it was $49 per month. That’s $201 in savings by getting rid of something I didn’t need.

2. Eliminate Unused Memberships

You may have memberships that you use on a monthly or yearly basis. Ask yourself how these memberships contribute to your business success. Would your business suffer if you canceled them? If not, cancel them.

3. Eliminate Subscriptions

If you subscribe to trade magazines, you need to determine how those magazines are helping you run your business. You also have to determine if you’re really reading them. If you’re not reading them and saying that someday you will, then that’s a sign that you need to cancel those subscriptions.

4. Cost Cutting in Job Areas

I’m not one who believes in job cuts, but when you have to make these types of cuts to save your business, then it’s better to cut jobs than to go bankrupt which results in no jobs for everyone.

If you have an employee that’s doing a job that isn’t really necessary or benefiting your business, then maybe it’s time to consider letting that person go. As hard as that may be, you will have to determine if that’s what you need to do to save your business.

One way around eliminating jobs is to try and negotiate a pay cut. Some people would rather take a pay cut then lose their job.

5. Reduce Energy Use

You can reduce your energy use by turning off lights and equipment that is not in use. Get a thermostat that has a timer that will adjust the temperature during times no one is around and therefore save on energy bills. Furthermore, turn off computers at night if they are idle.

6. Evaluate Your Advertising Costs

Advertising can be an expensive part of any business. Done right, it can bring in revenue and keep your business going strong. On the other hand, when you advertise blindly, you could be running up huge costs that are hurting your business every time you run an advertising campaign.

You should test every campaign you have to ensure your advertising is increasing revenues. Eliminate all advertising that is not bringing in any income.

7. Eliminate Any Poorly Producing Products/Services

Any product or service that you have that is not contributing to your business should be cut. For example, let’s say you have a computer repair business and you also have accessories and parts.

Computer parts that you don’t use on a regular basis are costing you money because typically computer parts deteriorate in value, and having them lying around won’t do your business any good. Furthermore, you have to pay for them, stock them, and keep them in your inventory. On the other hand, if you order a needed part with overnight shipping, this may work out better for you.

Another example: You have a website design business and also offer and search engine optimization.

If you are not making a lot of money from the mixed services, then you’re better off eliminating them, because:

  • You can focus on the services that make you money
  • You would no longer need to promote those extra services
  • You wouldn’t need resources for the service you eliminated.
  • If you do get asked about those services, you could always set up a joint venture deal and have someone else who specializes in that service do the work.

8. Sell off Assets

You may own assets such as land, an office building or equipment. This is not a bad thing unless you are not using these assets. Assets that are sitting and not increasing in value are another good place to cut costs because you have to pay taxes on land and on empty office space as well. Also, any unused equipment may need maintaining so, review your assets and sell off anything that you decide is not worth having.

9. Refinance High Interest Loans

Interest can be a huge expense. Saving a on interest will make a difference. Even if you keep your payments the same after refinancing, you’ll be paying off more of the principal rather than just paying interest.

10. Cut Rent or Lease Costs

If you are paying high rent in your area, then it may be time to consider moving. But be aware that location is very important. If you can find a cheaper location that will not affect your revenues, then it’s time to start looking.

That’s The Way I See It!
Acey Gaspard
A Touch of Business.com