Why On-Premise Signage is so Important and why so Many Businesses invest in it.
Many people think of signs as wording written on cardboard and tacked to a wall.
Successful business and franchise owners know that the investment in on-premise signage does not only help maintain a steady stream of regular customers, it helps bring in new ones on a consistent basis.
Out of all forms of advertising, on-premise signage is the possibly the #1 reason businesses grow. Surveys indicate that new customers polled said they came into an establishment “because of the sign.”
Compared to “hit and miss” with listeners of radio, viewers of television, and readers of newspapers, 45% of customers who visited a business for the first time said they came in because of the sign. So while the initial outlay for an on-site sign might be somewhat pricey, the exposure rate of your business to new customers cannot be ignored.
Not radio, newspaper, or television advertising can compete with those numbers. In fact, if a sign cost $33,000 and is expected to last 7 years, the cost per exposure is $.22 per exposure to 6,000 people passing by each day.
Over a short period of time, the initial cost of an on-site sign will have paid for itself while continuing to add to the exposure rate of the business---and creating new customers.
