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10 Ways For Using Twitter for Your Business
 While Twitter
won't replace your usual marketing route, if can greatly enhance your
relationship with your customers. Tweeting regularly makes your
followers feel involved, and like an important part of your business.
It is not difficult to get started with Twitter, and the following tips will have you tweeting like a pro in no time.
1. Establish a regular Tweeting routine:
Set a regular time or a regular number of Tweets per day and stick with
it. People will read and recognize your tweets more readily if they are
used to receiving them. Twitter is fast and easy to work into the busiest of schedules. 2. Make your Twitter user name obvious:
Even if your company name is already taken, find a way to make
searching for you easy. Your customers can't find you if your user name
is a string of unrelated letters and numbers.
3. Follow, follow, follow: Twitter
isn't all about you. You'll find out valuable tips and information by
following relevant people and companies. You will also pick up
additional followers of your own if you actively follow others.
4. Allow more than one person access to the Twitter account:
If you have employees, make sure they are able to tweet as well. Tweets
from the design, production, or sales office can be fun for your
followers to read, and offer them an inside peek at your business.
Especially in a large company, don't take all the work on your own
shoulders. Share the tweeting with someone else.
 5. Promote both yourself and others: Use Twitter to advertise your own products, but also promote
others' relevant information and technologies. It will establish your
credibility as a human and not just a spam bot, and hopefully garner
some reciprocal promotion in return.
6. Use hashtags to connect yourself to the greater Twitter community:
Hashtags link to pages that list all the Tweets containing that same
tag, giving you a voice in the Twitter community as a whole.
7. Use Twitter to advertise special promotions: Twitter is a great place to mention that clearance sale or special deal you're having.
8. Develop a unique voice and personality: Don't just be a robot churning out 160-character messages. Find your voice and use it. Twitter is a more relaxed, informal way of relating to your customers, so let your personality shine through.
9. Take advantage of the home page: Current trends show up on the Twitter home page in the right-hand column. Use these prompts to get people interested in what you have to say.
10. Use Twitter to keep customers in the know:
Maybe you're having trouble shipping out your latest product, or you're
experiencing technical difficulties with your web site. Let your
customers know via Twitter, and they won't be frustrated if they can't reach you.
If you are ready to reach out to your customer base in a whole new
way, consider tweeting! It takes very little time to get started, and
the service is free, so check out Twitter today.
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