Summing up the Definitive Guide to Google AdWords
 What is the Definitive Guide to Google AdWords?
The Definitive Guide to Google AdWords is learning course that teaches the best techniques to effectively use Google AdWords, with the goal of reducing your expense, increasing traffic and growing sales. Also available is a free 5-day email course designed to be a crash course on Google AdWords.
What does the Definitive Guide to Google AdWords Do?
The Definitive Guide to Google AdWords lays out an extensive course on current Google AdWords techniques. It claims it can teach how to get into the top 2-5% of advertisers, and promises to teach how to do battle in the increasingly competitive online advertising landscape. Included are 6 Niche Expert Modules created to bring specific segments of the process into tighter focus.
The Guide comes in 3 different levels, but the highest level includes further information on growing an affiliate marketing business. These include Chris Carpenter’s Google Cash, Jim Edward’s mini-site creator, and an audio series called JetFuel for Google Cash.
Finally, keyword education is a big part of the learning program. It is designed to teach you how to appear in search results for both obscure and common search phrases.
The entire program is backed by a robust money-back guarantee.
Who would use the Definitive Guide to Google AdWords?
Internet advertisers, small business owners, affiliate marketers, Google AdWords professionals
The Features and Benefits of The Definitive Guide to Google AdWords
Six Niche Expert Modules covering the following:
- Affiliate
- Copywriting
- AdWords Beginners
- UK Marketing
- Google Content Network
- Updated edition includes information on new developments like Microsoft’s Bing
- Several Audio learning segments
The following are drawn directly from sales copy:
- Dramatic new simplification: Replace heavy-lifting of thousands of keywords with X-Ray techniques that tell you the exact conversation inside your customer's head (page 62)
- A method that can increase your sales after the first click by 30% to 60%, almost instantly
- Find out what exact-match phrases your broad-match keywords are actually pulling (page 89)
- How to consistently be the ONLY ad that appears on thousands of obscure, unpredictable searches and still get a high CTR and big-spending visitors (page 97)
- How one of my Roundtable members cut his ad spend 42% with no loss of sales
- A maddening, yet extremely subtle mistake advertisers make in their Google ads, which gets good CTR's but kills sales (page 100)
- A feedback loop that increases sales conversions after the first click by 500% (page 114)
- A formula for nailing New York Times bestselling book titles (and was used to name "The Four Hour Work Week" by Timothy Ferris) – page 118
- The #1 AdWords improvement technique of all - period. (Page 126)
- Four levels at which Google ads are written - you can use all four at the same time - (page 134)
- The best affiliate marketing ads of all time - (page 137)
- My prize collection of Google ad "gems" from my swipe file (some of these have been seen 10 billion times but hardly anyone knows how successful they are)
- Google Slap: A thorough explanation of Quality Score, with multiple approaches to solving any problem and a robust diagnostic checklist
- Why you never get a straight answer from the Google rep and what to do about it
- How to set up Conversion Tracking and eliminate sites and keywords that bring you crappy traffic
- A perfect way to visualize Google's Content Network so you can "think" like Google thinks. It's sort of like giving Google a personality test for every topic you're interested in.
- How to go to school on the smartest advertisers in the world - some of whom are still high school kids (never underestimate how smart the freshmen might be!)
- The absolute #1 most under-used "fishing hole" in Google AdWords - it's been my FAVE hangout this year with over 500,000 clicks.
- BING - page 211
- How to spread your cash when you're on a thin budget (page 225)
- Raves & Woes of Google's automated bid tool and conversion optimizer (page 226-232)
The Pros of the Definitive Guide to Google AdWords
Perry Marshall is a very legitimate marketer who knows his stuff. You can find a few of his live seminars online that show you his expertise outside of selling his own product.
Google AdWords is a highly competitive business, so this guide will be very helpful for professionals who are deeply involved in online mareting.
Marshall is reputed to be an exceptionally honest person, and his sales copy does vary substantially from others in the online marketing e-book sector. He emphasizes hard work, not fast money.
Finally, Marshall’s robust money-back guarantee is a rarity in his market. It claims to be hassle-free and no-questions-asked.
The Cons of The Definitive Guide to Google AdWords
Some online reviewers have found the support system to be lacking in speed, getting responses in 2 weeks to 2 months.
Also, his writing style is more straightforward than it is entertaining. However, if you’ve been working with these sorts of products for a while, you may find this hype-free style refreshing.
The Definitive Guide to Google AdWords Pricing
The Guide comes in three flavors: Basic, Expanded, and Deluxe.
The Basic and Expanded allow you to choose 1 or 2 modules respectively, while the Deluxe includes all six. The Expanded and Deluxe also contain the Jet Fuel for GoogleCash, while only the Deluxe has Richard Stokes MP3.
All contain some amount of Google Coupons for ads, $25, $50, and $75 respectively.
Pricing is as follows:
Basic: $49
Expanded: $99
Deluxe: $197
The Definitive Guide to Google AdWords Guarantee
This is where this product really shines. Quoted from his site, the guarantee is three-pronged:
1. If you're unhappy with this course for any reason, tell me within 30 days for a full and courteous refund.
2. If you implement my strategies and you don't cut the cost per click of your existing campaigns by an absolute minimum of 25%, tell me within 90 days for a full, no-hassle refund. (Many, many customers slash their ad cost by 50%, 70%, even 80 or 90%!)
3. Take the 2 hour challenge: Regardless of your level of AdWords proficiency, open your Google account, page through the 2010 Definitive Guide and start implementing. Make it your exclusive focus for 2 hours. If your investment doesn't return to you in 1-2 weeks through cost savings or increased sales, let us know and we'll give you a full and courteous refund.
Similar Products to The Definitive Guide to Google AdWords
Google’s own Guides
Untold AdSense Facts (Free e-book)
Ideas for using the Definitive Guide to Google AdWords
Use this guide to learn Google AdWords from the ground up. As AdWords has been around for many years now, there is a substantial learning curve.
This guide can help give a jump start. For seasoned professionals, you may use this guide to learn new techniques and approaches.
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