Why Adding A P.S to the End of an Ad Copy Is a Good Idea
Add a P.S in order to remind people about what you are offering them. For businesses, ad copy, sales letters and other marketing letters are incredibly important. They are the core way to selling products and services in any industry and if you neglect them, your sales will certainly go down. However, to make them even more useful, add a P.S.
There are some things you will want to make sure to include in all of your ad copy. You want to have a strong headline, a solid opening sentence, a clear body of content and a bring- it- home conclusion. This is where most business owners stop. Most business owners don't even bother putting a P.S at the end of their ad copy.
A P.S is basically just a one or two line sentence that re-states your big idea or promotion. The P.S may seem unnecessary but when you are trying to make sales it is a good way to tell the reader, “By the way, you better act quickly to get the deal!”
Here are the three biggest benefits a P.S comes with:
1. A P.S gives readers a solid understanding on what you are offering. While you may think your ad copy or sales letter is sparkling and could not be better, one of your readers may find it to be confusing and difficult to understand. If this is the case they will see the P.S and immediately know what you are offering them.
2. A P.S is a great conclusion. A P.S should be a very brief summary or conclusion of your entire ad copy. This should basically include your big ‘deal' or promotion and tell readers they should act quickly because there is only so much time to act or because they will get some sort of incentive if they do.
3. A P.S is a good reference for a reader that just scans your ad copy. Just because you took the time to write a great ad copy doesn't mean everyone will read it. In fact, many people will just scan it over. A P.S will give these ‘scanners' a chance to see your promotion before your ad copy hits the trash.
A P.S is an essential part of any ad copy that a business owner should not overlook. Too many business owners, and even marketers, go through and make a very nice and effective sales letter but leave out the P.S.
Leaving out the P.S won't kill the ad copy but it will certainly block much of its effectiveness. A P.S is such an easy feature to add to an ad copy but many people just either forget or down play its effectiveness. Don't do this.
Look at other companies and their ad copy. Do they use a P.S? If so, how do they implement it with their content?
If you can, try to offer better deals in your P.S then your competitors.
A P.S is key to gaining more responses from your ad copy and it really only takes a few minutes to craft.
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