Examples for getting Customers In the early Stage of your Business
 Acquiring customers is not as hard as you may think. The key is to appeal to customers' desires and then reaching them with an offer.
So let's say you're starting a computer repair business. You need to figure out what type of people would use your service.
In this case, the majority of your customers are computer users with problems. Although you can go deeper by identifying your customers' age group, gender, education, income etc., we'll keep it simple for this example.
We know we are targeting computer users that have problems, now we need to come up with an offer that is attractive to our computer users.
Here's a sample offer:
Attention Computer Owners!
Free
Computer Diagnostic $70 Value This Week Only
- We'll Check Out your Computer and Tell You if Anything's Wrong
- We'll Give You a Free Estimate if We Find Problems
- If You Decide to Fix it, We'll Give You 25% Off the Regular Price
- If We Fix it, We Guarantee the Work for 2 Years
- If it's a Software Issue that Takes Less than 1 Hour to Repair, Then it's Free
- We'll Install Updated Virus Protection Software for Free
Act now, because this offer is only open to the first 50 customers that call or come in. Reserve your spot before this one-time offer is gone forever. |
Anyone with a computer that's acting up would be motivated to take you up on this offer.
Now place the above offer in your local newspaper and you ready to start building your customer base. Getting customers is generally a costly business expense; the above ad can be placed in the newspaper for an affordable amount.
In the above example we took a general look at our customers and came up with an offer that would be attractive to them.
Whatever your business may be, simply by identifying the type of customer you want and coming up with an attractive offer will get people through the door. (The above example took me 7 minutes to come up with, imagine what you could do with some real effort!)
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