Let's be honest, there are a few auction site companies that kind of have the market cornered, more or less.
Find an Auction Niche
However, this doesn't mean there is not room for one more auction site, or several more auction sites, in fact. If you cater to a certain niche, there is certainly potential in an online auction site.
To be frank, eBay is probably the only general purpose auction site most people are willing to visit, but if you sell something that eBay doesn't, or if you simply specialize in something, you may have the edge you need to put your own auction site ahead of the pack.
What you'll need to get your auction site started are:
- A decent home computer with high speed internet
- A domain name and a hosting account
- A decent knowledge of how to build a website (though you can also hire a website building and maintenance service if you have a little extra to invest)
It's your Auction site
As for developing your niche in the auction site market, that's entirely up to you. Try something that interests you or something for which there is a large, untapped market. Just for example, eBay doesn't allow adult movies or publications to be sold through their site, and there are a lot of internet based subcultures you could tap into.
Specialty Items and Finding a Different Approach for your Auction site
One of the most popular uses of niche auction sites is for specialty fashion. Look into different aesthetics such as steampunk clothing, leatherwork, etcetera, and see if any would interest you.
You can also offer a different business model. For example, are there any auction sites that allow trading, or which allow the users to rent properties from one another? What about an auction site for people looking to rent vacation homes for a week or so?
The Untapped Potential of the Auction site Market
The general purpose auction site market may be cornered by the big names, but there is a vast wealth of untapped market out there.
A lot of people are looking for not only an auction site, but something like an auction site mixed with a tight knit community forum.
Be Creative with your auction site
Really, it comes down to what you can dream up. If you want to compete with the big auction site companies, your auction site need to do something they don't do or can't do.
Turning a Profit with your Auction site
The way you'll be making your money is through listing fees. If you can tap into a large enough market, you can make plenty by charging minimal fees to list on your auction site.
As for the kind of money you can make on an auction site, that depends entirely on you. Remember that for every good idea, there are, honestly, about a billion bad ones. Browse the internet, think of things that interest you and that would interest several others who eBay doesn't cater to very strongly, and see how many results a google search turns up.
The good thing about the low start up costs involved in a new auction site is that you can always scrap an idea for an auction site and start a whole new auction site if interest turns out to be lower than you'd expected.
An Auction site with you in Mind
Now this is one of the most important things to keep in mind when you're starting an auction site or any other business venture: Don't give up.
When your auction site startup costs are relatively low, there's no need to put all your eggs in one basket as it were. If your first auction site doesn't gain steam, try another auction site, and another auction site. If running an auction site is what you really want to do, there's never an excuse not to keep trying.
Auction site resources
Minimum Start Up Cost |
$500-3,000 |
Minimum Start up Equipment |
Late-model computer with broadband connection, mobile phone, digital camera |
Optional or Advanced Equipment |
Professionally built website with database capabilities, mobile internet connectivity |
Associations |
Online Auction Sellers Association |
Courses |
None are necessary, though some may find it useful to take a course in small business or basic web design. |
Reference Sites |
Online auction business model
Site Build It! - Auctions
Online Auction Sellers |
Important Point To Keep In Mind
See Also: How to Start A Business : Business Idea of The Day
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