Short and Sweet Taglines and Slogans

Short Taglines, Sweet Slogans, Sweet Taglines, and Short Slogans - It's All Good!

Can you link these taglines to their companies? Just Do It. We Bring Good Things to Life. It's the Real Thing.  You probably guessed right right: these belong to Nike, GE , and Coke.

Taglines and slogans are those marketing one-liners that aim to keep your company in people's minds, whether they are your current clients or not. Taglines make one visualize and feel the brand, providing a very powerful catch phrase that "says it all."

Famous Advertising Slogans

Coming Up With a Tagline

Sweet slogans and taglines should convey a message in as few words as possible. This is definitely harder than it seems; how do you convey all the great things about your product in just a few words? The key here is to focus on your product or service's best trait, which will help you come up with a short and sweet tagline.

Consider Porsche. It positions itself as the car manufacturer that builds the best sports car in the world; therefore, "Porsche, There Is No Substitute." Mazda's "Zoom Zoom," tagline conveys its direction towards the young, upwardly mobile sports sedan enthusiast. And who can miss out the "Intel Inside" stickers on almost every PC, showing that company's strong leadership position as an innovator and supplier of microprocessors.

Large companies have the luxury of hiring top-of-the-line advertising agencies who may take weeks to come up with several taglines for a committee to debate and deliberate upon. The small businessman can't afford to do this, so where do you go for that all-important tagline? Look within.

As the small business owner, nobody knows your company the way you do. Its vision, target audience, and future plans are all things that you know right? So who better to start thinking about taglines than you?

• Create a list of why your product or service is the best and focus on that.
• Define your target audience. As in the Mazda example above, their tagline (Zoom! Zoom!) does not say anything about the product at all, but tries to catch the attention of its target audience.
• Say more with less. With just two words (Intel Inside) Intel was able to show that it is present in virtually all PCs people will probably buy.
• Make your tagline or slogan simple. Don't use words that people will have to look up in a dictionary. Use simple everyday words that people can easily connect with.
• Ask family, friends and even current customers for feedback! What may sound great to you may not make sense to others, so be sure to "market test" your tagline by running it through others and getting feedback.
• A tagline is one of the least expensive ways to market your small business. Spend time on it and give it thought. After all, you want people to remember your tagline or slogan in a positive way.

Action Steps to Coming Up With Better Taglines and Slogans

• Define what particular aspect of your product or service you want to promote.
• Define your target audience.
• KISS - keep it short and simple.
• Test your tagline and slogan and get feedback.

Important Points to Coming Up With Better Taglines and Slogans

• Taglines and slogans are very important. You should take the time to develop them.
• Testing your tagline or slogan is important. It costs time and money to correct an already printed or marketed tagline.

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