Outdoor Advertising Sign Campaign
 Once you have decided to pursue an outdoor advertising sign campaign, you need to focus on how to craft an effective sign. Simply putting up a sign is not enough to attract customers and build your business. You need to make sure your sign accomplishes its purpose.
These 5 tips will help you to think through how to make your sign more effective, so you get the most results for your advertising dollars.
Make sure the message is clear
You typically only have a few seconds to get your message across with your outdoor advertising sign. That is the time it takes for a potential customer to drive by your sign. If you cannot get your message across quickly and clearly, you will have lost your opportunity. Go over your message and remove any and all words that are not necessary for your message. Get down to the very core of what you want your customers to know.
Makes sure there is plenty of “white space” to reduce the distractions
In addition to removing all of the unnecessary wording from your outdoor advertising sign, you also need to make sure there is nothing else that will distract your customer’s attention. While graphics are a great way to catch the viewers attention, too many graphics will pull their attention away from the message that you want them to see.
Make sure you leave areas of your sign with nothing to look at. This will force their attention back to your message. That way you can make sure they see the part of the sign you want them to see.
Make sure the sign is easy to see
The location of your outdoor advertising sign can make a huge difference in its effectiveness. You want to make sure your sign is in the line of sight of your customers, and that their view is unobstructed. If your sign is well designed, people will look at it. However, they will not pay any attention to an outdoor advertising sign that they have to make an effort to see.
Include an “attention grabber”
Now your sign has a clear, concise message, and is located in a place where your customers can easily see it. Now you need to make sure that they actually look at your outdoor advertising sign. You need to be sure to design your sing so it will grab your customers attention. The two ways to do that are with headlines and graphics.
Do beautiful women have anything to do with cars or beer? Not really. Do they help to sell cars and beer in an advertising campaign? Absolutely, that is why you see them used so often. The reason is, they catch the viewers attention. They are effective in drawing the eye toward the message the advertise wants to get across.
You can also catch the attention with a well written headline. This can be done by being provocative, or making a big claim or promise with your headline. You can also use large print and different colors to catch the viewers attention. You only have a few seconds to get them to look at your outdoor advertising sign, so you need to make those few seconds count.
Target your message
You only have so much control over who sees your outdoor advertising sign, but you have a lot of control over who’s attention you grab with your message. You do this by crafting your message to reach your target audience. Beer ads are written very differently than ads selling fine jewelry. Different target markets require a different message to effectively reach them.
Your outdoor advertising sign may be seen by a lot of people, but there is probably only a certain percentage of those people that your message is intended to reach. Make sure your message is written in a way that it catches the attention of those people.
Despite the increase in online advertising, outdoor advertising signs are still a very effective way to reach a large audience with your message. A well thought out outdoor advertising sign campaign can result in a huge boost in sales for your business. Using these tips for creating an effective outdoor advertising sign will help.
For more information about outdoor advertising signs, check out http://www.buynowmedia.com/references/outdoor-advertising-05-05-08.php
Points To Keep In Mind…
- You only have a few seconds to capture your customer’s attention.
- Headlines and graphics are effective ways to draw attention to your sign.
- Too many words or graphics can distract the viewer’s attention away from your message.
- Take out any unnecessary words so the customer can focus on your core message.
- Make sure your outdoor advertising sign is located in the line of sight so your message is easy to see.
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See Also:
Outdoor Billboard Advertising - 3 Steps to Success
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