What you should and shouldn't have on your business card here are some tips to get it right!
The business card is the most original of all marketing tools. In fact, everyone should have one because it helps people get in touch with you when they need to.
A business card has to be done right however in order to be most effective. There are certain things you will want to be sure of when designing your cards and here are the top qualities you should look at:
- Size: You should have a uniform, standard size, which is, 3.5” by 2”. By conforming the size of your business card you will be able to fit it in most people's wallets/ rolodex's.
- Color: How much color should you use? Unless you are in the visual arts industry you will want to make sure your card only has a maximum of three colors displayed on it. Business cards with more often get tossed in the trash
- Ink: This is the basic way your business card prints. If the ink runs (try dropping some water on your business card) then you should look into printing your business card some where else.
- Image and message design: Make sure both your image and your message are the same on your. A conflicting image and message often are confusing and ineffective.
- Contact information: Where is your contact information displayed? Your business card should have your contact info printed right on the front and should include all the means possible of reaching you, from e-mail to phone to fax.
- Font size: Don't cram your card with information; make sure you leave plenty of white space. If your business card has big font print then it will look cheesy and cheap. Print smaller fonts and make sure there is white space.
- Front and back: It is original to print your business card on both the front and back but again, conform to everyone else in this matter and print only on one side of your card. This makes it easy if the person is filing your card away.
Why is it important to follow these suggestions when you design and print your business card? It is important because if you don't you will risk just having your card thrown away in the trash.
You only get one chance to make a first impression and if your want a design that gives a good impression.
If you do not have a history of design or graphic arts it may be wise to outsource your business card design to someone else. There are plenty of talented people with a gift for creating a well communicated message and design.
[ See Also ]
Business Card : How to Make Yours A Silent Salesman
Free business cards and Where to get them
Business Card History and Standards
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