A business card is the best way a company can market.
Whether you are an entrepreneur, a small business owner or a corporate
business owner, a well designed business card is your key to success.
Many business owners neglect the importance
of their business card. They feel that they don't need to spend much
time putting anything on it beyond their contact information and maybe
a logo. After all, a business card is just a reference for people to
contact you, right? Absolutely not! A business card should be a
marketing tool.
There are a few different ways to make your
business card a marketing tool, or a silent salesman for you that is
working in a discreet way.
Here are a few different ways to make your business card grab sales for you without any additional promotional effort by you:
Use colors that will impact your target audience. Making your business
card a silent salesman means using vibrant colors that really interest
your potential clients. The key here is to target the specific
demographic you want to sell to. Use colors that they relate to and may
be attracted to.
Offer an unbeatable deal on your business card. Sure,
you don't want to bump out your logo or your slogan, but put a great
benefit in the white space. (Use the back if it looks crowded.)
It should be incredibly easy, and enormously attractive, for your recipient to act on your deal.
A
few things you could put on your business card could be: "20% off your
next order!," "Present this card for a 2-year maintenance contract…
free!," or "Get your free product when you place your next order!"
Point
out the deal when you hand your card out. Many people will overlook the
deal that you have put on your business card unless you point it out.
It will be extra difficult to find if it is on the back or crammed into
the little space on the front of your business card. When you hand out
your business card just make sure you say, "Hey, we're offering a great
deal right now; it's right here…" It won't hurt and it's a great way to
get them interested.
A business
card is an essential part of business. Nearly every business owner,
from start-ups to corporate America, has a business card. It shows
vital contact information, yes, but it also acts as a great way to get
promotional deals across to the target audience you are focusing in on.
These tips should be kept in mind the next time you order a batch of business cards. While it only takes a few minutes to add a deal, it sure adds a powerful punch to your marketing package.
