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PART 7 - Go To Part 1
How To Go From No Job To Your Own Business For Under $300 - Getting Started
(Part 7)
Marketing For The Business Entrepreneur
You've decided to open your very own internet home based business. Congratulations! You are the proud possessor of a dream, an idea, and the work ethic to make your vision a reality.
You've already decided on precisely the service you are willing to offer, and have set up your account with Elance to start your work at home internet business. Now, how do you get word out that your shingle is up and your doors are open?
There are many avenues for generating buzz online; utilizing Elance, which is one of the main online freelance marketplaces, can best serve your marketing needs as a simple and effective means of adding credibility to your business and services. That all-important portfolio
Onsite you'll find easy to follow instructions for getting your business portfolio started, but it's up to you to put in the time and effort to make your portfolio attractive to your perspective customers.
When putting together your portfolio at Elance, always keep in mind the sensibility of the customer you're aiming to entice. If you're marketing yourself as a graphic designer, your creative brilliance should be paramount on your profile. Make sure to include samples of your work, or client testimonials, so that your audience can build a sense of trust with your service. Include all accolades, awards, and recommendations; view this portfolio as a public resume that should be utilized to highlight your vast accomplishments and talents.
Your own Website
If you have started your own website for your stay at home business, link to that website in your Elance portfolio to generate more traffic to your site, and to give a better representation of your services to the prospective customers visiting your Elance account. On your own website, link to your Elance portfolio.
Use Elance to get help!
If you don't have a website, consider posting a project on Elance to get one set up cheaply. Become a buyer not just a service provider and get work done quickly and easily.
If you are not a writer by nature, it might be worth your investment to hire a freelance writer to make your copy pop, and give your audience a better sense of what you can offer to them. Legitimate home based business opportunities are fulfilling, but also a great deal of work. Large portions of your starting time will be devoted to marketing yourself without any form of financial payment, but this commitment will pay off once word gets out and your reputation becomes known.
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