Pay Per Click Advertising

Pay Per Click Advertising—A Quick Way t Get Quality Traffic:

Pay per click advertising enables businesses to list their websites at the top of search engine results by advertising with specific keywords that best describe their products or services. Pay per click is also known as:

1. Pay per ranking.
2. Pay per placement.
3. Pay per position.
4. Cost per click.

What Are The Advantages of Using Pay Per Click?

1. It generates a lot of traffic, fast.
2. It increases visibility.
3. It allows you to test keywords and advertising strategies.
4. You only pay when someone actually clicks your link.
5. You can get ads placed not only on search engines, but content sites as well.
6. You can set daily or weekly budget caps.

What Are The Disadvantages of Pay Per Click?

1. Advertisers need to be wary of PPC search engines that offer clickers money or incentives to click through their results.
2. No matter who it is that does the clicking (target customer or three-year old who misclicks), you pay the same amount. Pay per click is based on quantity, not quality.
3. Another disadvantage is the high cost of pay per click campaigns, especially for popular keywords. Small businesses can watch their costs spiral out of control without careful planning and monitoring of the effectiveness of their pay per click campaigns.

Small Business Tips for Pay Per Click Advertising Campaigns:

1. Use less popular, more targeted keywords. Use Google to generate a list of keywords, then make them more specific by using phrases, different arrangements, or alternate spellings
2. Use brackets. If you're using Google AdSense, for example, use brackets [ ] around words to ensure the quality of click-throughs. You'll typically pay less per click and get a customer who is more likely to buy your products and services.
3. Place someone in charge of your PPC campaign specifically. Whether it's a freelancer, marketing intern, staff, or yourself, make sure someone is in charge of monitoring your campaign and evaluating its effectiveness, as well as controlling the money spent on ads.
4.  Study. There are hundreds of free articles, e-books, and PDF guides out there to teach you the basics of pay per click advertising before you begin your campaign. 
5. Create multiple ads. Simply wording a pay per click ad in a different way can increase the number of clicks you get into your website. Don't just try one way of wording your PPC ads; be clever and creative, and test multiple versions to see which are more effective.
6. Eliminate unnecessary words. Most pay per click ads have to be a certain number of characters, so words like "and" or "the" should be eliminated to maximize keyword space. Remember, ads don't have to read like complete sentences!

Similar to Pay Per Click:

There is another type of marketing similar to pay per click, called "pay per view" or "pay per impression." This is where business owners pay a flat fee for their advertisement to appear a certain number of times, whether a customer clicks through or not. 

Facebook's Pay Per View advertising is one of the more popular choices, because it allows business owners to target a very specific demographic to match their target customers based on geographic location, age, gender or even interests.

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