Popular Pay Per Click Search Engines

Some popular features of Pay per click search Engines.

There are literally hundreds of pay per click search engines currently in operation on the Internet. So which ones have the best features and are the most user friendly when it comes to driving traffic to your website?

Let’s take a look at a few of the popular ppc search engines:

Google AdWords

Google is currently the largest pay per click search engine on the Internet and known for collecting the highest percentage of the search traffic.

Competitive advertising package with a user interface that is virtually bug-free.
Start-up deposit is as little as $5.00 with no monthly minimum.
Results are based on the quality of your ad as well as your bid price.
Your account includes a comprehensive analysis package for testing and tweaking and GEO targeting.
Most popular pay per click engine with industry standard ad display.

Yahoo! Search Marketing

Yahoo Search Marketing is the second most popular pay per click search engine on the Internet and is derived from GoTo and Overture.

Budget is set to what the advertiser wants to pay on a daily basis.
Start up deposit is as little as $5.00 with no monthly minimum.
Results are based on sponsored listings position which is determined by daily ad budget.
Automatic selection feature that targets the ad versions that are most successful and automatically rotates them.
Comprehensive analysis tool and GEO targeting applied to your marketing campaign.
Account includes a ROI (Return on Investment) calculator tool.

Ask.com

Ask.com originated from Ask Jeeves and partners with other search engines such as Dogpile and InfoSpace. This pay per click search engine has significantly expanded within the last few months.

Keyword pricing is based upon cost per click multiplied by the click-through rate rather than classic auction pricing.
Minimum start-up deposit is $15 with no monthly minimum.
Results are based on the advertiser’s ranking in comparison with other advertisers who are bidding on the same keyword.
Budget can be set for spending on a daily or monthly basis.
Keyword tool that will provide information on the top five competitors.
PPC engine provides an ad expenditure forecast for the month.

Findology

Findology is an eight year old pay per click search engine that offers business solutions in a user friendly environment. This PPC search engine partners with LookSmart.

Keyword bidding starts for as little as three cents per click.
Minimum start-up deposit is $25 with no monthly minimum.
Results are based on ad ranking and bid price.
Account includes traffic reporting tool, automatic and fixed bidding options, keyword tracking feature, multiple site submission tool, and free instant messenger tool.
PPC search engine has lower traffic but partners with other channels which are unattached to other pay
per click search engines. This feature provides advertisers with lower bidding rates and a better ROI.
PPC search engine has a reputation for being very user friendly.

ABC Search

ABC is a California-based pay per click search engine that has been in the online industry since 2001 with founders that have been online since 1995. The PPC search engine boasts five billion searches per month.

Keyword bidding starts at five cents per click.
Minimum start-up deposit is $25 with no monthly minimum and a $25 commission for PPC advertiser referral.
Results are based on ranking from the bid price on cost per click.
Account includes marketing analysis tool, keyword tracking feature, traffic source optimization tool, GEO targeting, and Click Shield solution which assists with preventing click fraud.
PPC search engine partners with over 300 other search engines some of which are pay per click engines.

The type of pay per click search engine you choose will depend upon your individual business needs and preferences.

There is a wealth of information available online to help you with your choice. Doing your homework ahead of time will help you to make an informed decision and help you produce optimum ROI and conversion rates in your marketing campaign.

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