1. The Commands Are Not Executed Properly If the commands are not executed properly, then the whole process is a waste of time and energy.
The effort has to reach the customer. If the person at the end doesn't do their job, then the whole process is in vain.
Why Wouldn't The Person At The End Do Their Job?
A. Maybe, at the very beginning, it was a senseless process, and the customers seemed aggravated by it. This would make the person at the end of the line feel uncomfortable, dealing with the process.
B. The end person didn't know how to handle the process, because he didn't understand it. He wasn't trained or given full details on how to handle it.
2. The Commands Were Taken Without Proper Feedback!
Upper management made a decision, without getting proper feedback from lower management and customers. They made their decisions on theory. They didn't look far enough down the line.
Here are a couple of tips to overcome these types of problems.
A. Shrink the gap between upper management and the people, who deal with your customers. The more you communicate with your employees, the better you can understand your customers' wants and needs.
B. Instead of having the commands come from upper management to the bottom of the line, switch it around. Have the commands come from the bottom of the line, then go to upper management. With a better understanding of your customers' needs and wants, better decisions can be made.