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Your Team
When you got into business, you acquired a team. This may be you and your partners, employees, etc., or it may be you alone.
Either way you look at it, you have a team. If you are running the business alone, you are not alone. Your team is the suppliers of products and services, such as advertising, and so on.
Many business owners overlook this concept. The true concept is to "Choose Your Team Wisely.”
Your team, made up of employees, suppliers, shareholders, etc., should all have a common goal and work in harmony.
They should all want your business to prosper because when your business prospers, they all prosper. It is up to you to make your team members aware of this concept.
Your team members should view your business similar to the following:
From The Supplier's Point Of View The suppliers should offer you the best price, quality and service they can and still be able to make a profit. The better they serve you, the more successful you will be, which results in a stronger business bond and, therefore, repeat business. Another point to make is that, with better pricing, you will be able to sell a higher quantity of goods and services from your supplier.
From The Employee's Point Of View Your employee should treat the business like his own, giving it the best possible service he can. The harder he tries, the better the service will be, which results in a stronger business and, therefore, better job security for him.
The Management Ladder Of Your Business The management ladder of your business relates to the management commands and functions. The chain of command usually comes from upper management and is sent down the ladder, where it is expected that lower management will take care of it. There are two problems with this type of management:
1. The Commands Are Not Executed Properly If the commands are not executed properly, then the whole process is a waste of time and energy.
The effort has to reach the customer. If the person at the end doesn't do their job, then the whole process is in vain.
Why Wouldn't The Person At The End Do Their Job?
A. Maybe, at the very beginning, it was a senseless process, and the customers seemed aggravated by it. This would make the person at the end of the line feel uncomfortable, dealing with the process.
B. The end person didn't know how to handle the process, because he didn't understand it. He wasn't trained or given full details on how to handle it.
2. The Commands Were Taken Without Proper Feedback!
Upper management made a decision, without getting proper feedback from lower management and customers. They made their decisions on theory. They didn't look far enough down the line.
Here are a couple of tips to overcome these types of problems.
A. Shrink the gap between upper management and the people, who deal with your customers. The more you communicate with your employees, the better you can understand your customers' wants and needs.
B. Instead of having the commands come from upper management to the bottom of the line, switch it around. Have the commands come from the bottom of the line, then go to upper management. With a better understanding of your customers' needs and wants, better decisions can be made.
Next chapter: Table of contents
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