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Introduction
What do you consider business? Is it the practice of providing products and services in exchange for money? Is it a means of being self-employed?
Is it a fun game? Is it a risky and exhausting venture? Everyone views it differently.
I view business as a job, which consists of using your mind. It has to do with the understanding of human behavior. Once you understand that and apply common sense, you will have a successful business.
If you don't understand people's feelings, desires and thoughts, how can you interact with them? The same applies to you! If you don't know what you want and you don't know why you're doing it, then how can you expect to have any success?
As a man was driving down a major highway, he didn't obey the traffic laws. He caused many "near miss" accidents. He didn't know where he was going or why.
He would take many exits and found himself wandering. He was totally oblivious to the situation around him and to the vehicle he was driving. While trying to get back on the highway, he didn't obey the merge sign, collided with a tractor-trailer and was killed.
Do you know anyone who does business in this way? If you did business the way the man drove the car, how long would you last? How much damage would you cause to the business environment and to yourself?
This Ebook deals with business fundamentals, as well as business mentality.
It is not an MBA business manual. It's business information made simple. I hope you will use this guide and refer back to it from time to time. It will not take long to read, since it is just over 50 pages. I tried my best to get to the point! I hope you enjoy it.
Acey Gaspard
www.atouchofbusiness.com
Next chapter: Table of contents
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