How To Eliminate The Chaos In Your Business By Acey Gaspard
Creating A Product or Service
Creating A Product or Service
 Many aspects are involved, when you are creating a product or service. Taking the time to plan and research will save you time and money.
Your business may not depend on you creating products or services, but you can always use your creativity to modify your current product/service lines.
Understanding the following will aid in improving and creating products/services.
Why Should I Create My Own Product Or Service?
You may sell many products or services for your business, but having your own product or service, which you control, can give you a great advantage in the market place. The main benefit is CONTROL.
Your own product or service does not have to be sold to make you a profit. You can give it away or bundle it with something else to bring in customers.
Your product can be information packaged nicely as an audio, video cassette or a booklet. It can be anything you can create for your business. There are millions of ideas; you just have to think of what your customers would want.
People Buy What They Want, Not What They Need
It is human behavior to get what you want, as compared to what you need. What do you need to stay alive? In order for a healthy person to stay alive, they must have food, water, stay warm, and that's it. You will be able to stay alive. Look at your life. Look at all that's around you.
Do you need all this to stay alive? To survive? No. All that is around you is there, because at one time or another you wanted these things. This example is extreme, but it does emphasize the point that people get what they want, compared to what they need.
Another less extreme example is that you need a car to get to work. You can get by with a basic car: no options and no luxury items, or the same car fully loaded with a substantially higher price tag. People find ways to buy the fully loaded car with all the options and luxuries.
Why?
Because that's what they want. They don't need leather seats, aluminum rims, CD stereo, power windows, etc.
They want these options. When you're thinking of creating a product for the market, find out what people want, not what they need. How much easier would your sales be, if the prospect already wanted what you produce or service?
They would have basically sold themselves! For more information on product creation, listen to the audio program, How To Earn $30,000.00 A Month, written by Bill Myers.
You will really enjoy this program and can find it at A Touch of Business.com
Create A Product For The Market
Usually people develop a product, then try to find a market to buy their newly created products. This may turn out to be a waste of time and money. The proper way to look at it is to develop a product for an existing market. Just like in the example above, find out what people want, and give it to them.
Cures vs. Prevention
 When you are selling problem-related items or services, keep in mind: people buy cures, not prevention. What would make you go to the dentist immediately? The prevention of a cavity? Or a massive tooth ache? It is the same in marketing; people invest in cures, not prevention.
Do you care about cancer? If you or someone dear to you had cancer, would you want to find a cure? Would you do almost anything to get that cure? Most people would. Most people want CURES!
Pricing And Value
When you price your product, don't price it too low. You may think that if my price is cheap, I will make more sales. This is not absolutely true. The effort to make a sale on a $25.00 item is the same as making a sale on a $45.00 item. You have to go through the same process to make the sale.
Instead of concentrating on price reduction, increase your products perceived value. In other words, add value to your product.
If you are selling, for example a software program that submits a website to the search engines, you could add a report or manual to help your customer achieve the best results. You could also add a video tutorial. The more bonuses you add, the more perceived value your product possesses.
It suddenly becomes a package. Proper packaging, that is products of a similar nature, adds tremendous perceived value, therefore increasing sales with less effort. Get your product and packaging right, and the sales process will become easier.
The Quickest And Easiest Way To Get Your Own Product
If you are looking for a quick easy way to have your own product, you should look into licensing someone else's product, which they have already gone into the creation, marketing and testing of their product. The benefits of licensing are that the product is already selling; the marketing tests are finished; and the sales letters are complete. All the hard work is done. All you have to do is choose the right license.
I won't go into this too much, but you can do more research by listening to the audio program, "Wealth Building Through Licensing," found at A Touch of Business.com Get the expert advice of Paul Hartunian, as he explains the different types of licenses and all the benefits.
What's Next
Next In This Guide
Part 21:
 Successful Promotions Start Here - Promotions are a key element to your business success. Here are some tips to help you start off in the right direction.
Previous In This guide
Part 19
 Supplier relations - Supplier relations are an essential part of business success. Here are some ways you can improve your supplier relations
Table of Contents
 How To Eliminate The Chaos In Your Business - Table of Contents
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