Creating a Business Logo That Works
Your logo is your business represented in “picture” form. When you have a good business logo, people will think of your company immediately.
Think of the McDonald’s arch. Having this kind of visual recognition can really boost your company’s overall success, so it is very important to spend time developing one that identifies your business in the best possible light.
Does My Small Business Really Need a Logo?
In addition to your company name, a business logo can create an important first impression of your business. A good business logo can also:
- Build loyalty with your customers
- Establish a brand identity
- Provide a professional look and make even a new business appear established
- Express positive qualities of your business
What Kind of Business Logo Will Work Best for You?
Not all logos are created equally. There are three basic kinds of logos, each with their own advantages.
Font-based logos are just the name of the company with a twist in the font. For instance, the IBM logo is simply the letters I B M but with stripes in each letter.
Microsoft is the word italicized and with a special link between the o and the s. It is the twist that makes these logos different.
Illustrative logos actually show in pictures what a company does. This might be using a hammer in a remodeling business.
For example, Financial Aid Supersite.com has a business logo with a graduation cap with the dollar sign hanging down on the cord.
Finally, there are abstract graphic symbols. Many larger companies use this, such as Nike’s swoosh and the concentric circles in used for the Olympics.
The problem with this kind of business logo is that it will take time for customers to know what it stands for
6 Key Characteristics of a Good business Logo
The key characteristics of a good business logo include:
- Memorability. This ensures that your logo stays at the forefront in the mind of your potential clients and that they will think of you the next time they have a need.
- Uniqueness. This helps you to distinguish your company or industry from its competitors.
- Professionalism. This can be portrayed in the choice of quality of the graphics, the printing, and the paper on which your materials are printed.
- Timelessness. This will ensure that you do not have to redesign your logo in just a few years and that your investment and equity used in your logo design will be lasting.
- Differentiation between the colors in your logo. This is just not in terms of hue, but in terms of value as well, so that it translates well either to black and white or grayscale.
- Scalability. This ensures that your logo looks equally good in every size, be it on a business card, on a sign for your business, or at any size in between.
Remember to keep your customers in mind, as well as the nature of your business, as you create your logo.
In time, you will have a recognizable symbol of your business that will create equity in your company.
Free Personal and Business Logos
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Creating Business Cards That Are Effective
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