Here are six simple steps to help you create a good business name.
One of the first, and most vital, steps every new business takes is the selection of a business name.
Choosing the name of your business wisely will help you succeed since potential customers will often base their decisions to buy simply on your business name within the first seven seconds.
Without a name that captures their attention, the consequences can be disastrous.
Is your business name Memorable?
A business name is one of the first things that a person learns when they learn of your business. When they walk away, you want them to remember the name and desire the service.
Spell Check your business name
This is important. If they cannot spell your business name, then they will not be able to find you in the phone book or on the Internet. Tell people your name and ask them to spell it.
They can, then you have a winner. If not, you need to rethink your name.
Image Matters
Ask people this question, “When I say the name, what do you think of?” If they have the right idea, it is a good name. If your business name does not convey the work that you perform, you may miss out on prospective clients.
Is your business name available Online?
If you are going to offer products helping small business and your name is A Touch of Business, having http://www.atouchofbusiness.com is important. You can go to www.godaddy.com to find out if the domain name you want is still available.
Keeping the Future in Mind
When you name your business you want the name to mean something to the person who hears it, without creating a name that is too limiting.
For example, you may not want to be “Jane Smith Collectible Coins” if you think you may one day add other products, such as coins or figurines, to your business.
All Caps Makes No Sense
You should not use acronyms unless the initials will mean something to your typical customer.
If you are selling books related to ADHD, having a name with that acronym will work because those seeking information on Attention Deficit Hyperactivity Disorder know the acronym.
On the other hand, using ATOB to stand for A Touch of Business will mean nothing to potential customers and should be avoided.
Is your business name About You?
If you name is Jane Smith and you run a small business, especially one that is customer service oriented, using your name can be a good idea.
For example, Jane Smith Computer Repair. Your personal name, however, should not be the first choice if your name is unusual or cannot be spelled.
If you last name is Riemenschneider, you certainly would not want to use Riemenschneider's Computer Repair because no one will ever find you.
Once you've made a decision, it is time to get excited about the name and begin using it immediately.
When you discuss your business concept with others, always use your new name. This name is the first step in building a strong identity for your company.
More on Business Names:
Choosing A Business Name
How To Conduct A Business Name Search
5 Rules for Choosing a Business Name
Next Page:
Business Name Registration - How To Register Quick And Easy
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