Chapter 2 - Finding the Business and Products That Suit You AND Your Customer
Products To Sell - The Key Lies In What The Consumer Wants
What They Want Is What They Get:
Sell Products That Consumers Want
 People never change. They will always have the same basic desires.
Products to sell are only products and services people want. If you're trying to market something people don't want you will fail.
By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your ideas just got a lot more bankable, as well.
Finding a product to Sell
Maslow's Hierarchy of Needs basically states that only once one level of need has been satisfied do we work to fulfill the next level. The levels of needs from most important to least important are the following:
1. Physiological: hunger, thirst, bodily comforts, etc
2. Safety/security: out of danger
3. Belongingness and Love: affiliate with others, be accepted
4. Esteem: to achieve, be competent, gain approval and recognition
5. Cognitive: to know, to understand, and explore
6. Aesthetic: symmetry, order, and beauty
7. Self-actualization: to find self-fulfillment and realize one's potential
8. Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential.
The top three general categories are satisfied by money, sex, and food.
There will always be a market for businesses that teach people how to make money, dating agencies, and new ways to cook or what to cook and new recipes.
That will never change. So if you have an idea that fits in one of those categories, and if it's a new spin on existing ideas, you are very likely to be successful.
Products to Sell Can be Found Within These 25 Subjects
1. To make money
2. To save money
3. To save time
4. To avoid effort or make work easier
5. To get more comfort
6. To achieve greater cleanliness / hygiene
7. To attain fuller health
8. To escape physical pain
 9. To gain praise
10. To be popular
11. To attract sex
12. To keep their possessions
13. To have more fun
14. To satisfy curiosity
15. To protect their family
16. To be in style
17. To have / acquire new / beautiful possessions
18. To quench their appetite
19. To emulate others
20. To avoid trouble
21. To avoid criticism
22. To be an individual
23. To protect their reputation
24. To grab opportunities
25. To be safe
Choosing a product related to any of the 25 subjects above will give you a better chance of being successful. Choose a popular market and identify a niche you can dominate quickly. If the product doesn't deliver what it claims, don't sell it! Find a different a product to sell!
What's Next
Next In This Guide
 Business Competition -
What You Don't Know CAN Hurt You! - Finding out what your business competition does right, as well as what it does wrong, what they charge, and what they feel is the next big trend in the business will give your business a significant boost.
Previous In This guide
 Business Trends - To Help you Find Setup A Niche Business - Businesses built around specific themes with a specific group of customers. As wise businessmen and women know, if you're trying to sell to everyone, you will sell to no one.
Table of Contents
 How To Start A Small Business Everything You Ever Wanted To Know About Starting a Business But Were Afraid To Ask - Table of Contents
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