entrepreneurial Tip of The Week

8 Ways to Find out What Your Customers Wants
Selling a product or service that addresses your customers' wants is a huge marketing advantage. Finding out your customers' wants is the topic I will focus on in this article.

Larry took the time to speak with each approachable customer in his store. He found out some incredible information that he never would have figured out on his own, simply because he asked.

He found out what irritated some customers. He found out what the customers considered to be missing and he found out what his customers wanted. He was able to adjust a few minor business policies and add a new product line to increase his profits by 18%. Now Larry plans to do this marketing research once every month. It's well worth the effort!

Trying to figure out in your head exactly what makes your customers responsive is a technique you can start with, but to get solid results, you may want to use the techniques outlined in this article.

Here are some ways you can find out your customers' wants

Direct contact

This simply means that you contact your prospects or customers and speak with them. Keep in mind that you should have your questions ready ahead of time. You also want to approach people that are approachable. If you can tell someone is in a hurry, let him go on his way.

Survey

You can create a carefully crafted survey that will help you identify your customers' wants. Offering an incentive will help you get a better response to your survey. If you're interested in creating a survey script, this site offers such a script.

A-B split test

An A-B split-test campaign offers one customer one offer and another customer a different offer. The offers are split evenly between the number of customers or prospects. The offer that works best becomes your main offer, and then you test that offer against a new offer. ... Read More