Possible Solution - Are You Catering To An Established Market?

If there is competition then a market exists. If there is no competition, then you may have to introduce what you have to the market place, and thereby create a new market.

Are You Catering To A Established Market?

Are you providing a product or service to an established market? If there is competition then a market exists. If there is no competition, then you may have to introduce what you have to the market place, and thereby create a new market.

Introducing something to market place can be a long and difficult process. It took the deodorant industry 20 years to take off! So some ideas can take more time then someone is willing to put into it, or can afford to.

If you are introducing a new idea it would be wise to make it newsworthy and try and get some free publicity . This may be the fuel you need to get your business moving.
You can also to tap into an existing market and adjust the use of your product/service to this market.