A classic mistake for many new online marketers is to buy a list of thousands of e-mail address as start sending out your message to people that never asked for it. This is referred to a SPAM.
It's a growing problem on-line and it's also very ineffective for advertising. People are really becoming irritated by online advertising, especially by SPAM . It fills up their mail box and it takes time to filter out the good messages from the ads.
SPAM will destroy your credibility overnight. It may also get your site shut down, and it's very ineffective anyway because you're not even targeting your prospects. Instead, you're emailing thousands of people hoping for a response. This is not the way to create an effective email campaign!
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