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Possible Solution - Do You Allow People to Unsubscribe?

Do You Allow People to Unsubscribe?

People may be deleting and not reading your email newsletter because thy can't unsubscribe. This helps nobody.

Additionally, when you make it easy to unsubscribe, you can test the popularity of your email newsletter. When you get a lot of unsubscribers you'll know there is something wrong and can investigate the problem.

And most importunately, people that DON'T want your e-mail won't read your message.

All that's going on here is subscriber number inflations so that high advertising rates can be charged. But You'll only have advertisers once because the response rate is low - no one is reading the newsletter.


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