Possible Solution - Are You Being Specific In Your Advertising?

Are You Being Specific?

When you are writing a sales letter use specific terms as much as possible.

For numbers, instead of saying: "Make over $3500 per month," say: "Make over $3627.95 per month." $3627.95 shows that some kind of test has been made, as opposed to a make over. It's saying well, "you can make around $3500." It is unsure, and thus your reader will be as well.

The next 3 examples are vague and really don't say much:
Make more money Increase your profits Become an expert

Here are the same examples but using more specific language:
Make up to 4 times you current income. Increase your profits by 27.5%. Become an expert in sales management.
Specific statements work, because they introduce professionalism into your message, so use them whenever possible.