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Are You Using a P.S.?
A P.S. is important because when people read a sales letter they jump right to the end before reading it. Typical readers will read the headline, first paragraph, and then jump right to the end to look for the price. This is where your expertly written P.S. comes in handy.
In your P.S., it is critically important to RESTATE your most important benefit and sum-up the offer. Do not introduce anything new, just remind the reader of the key benefit and your basic offer.
You can also use more than one P.S., like P.P.S and P.P.P.S.
For Example:
P.S. Remember that your success can only be reached if you eliminate the problems in your business, and you can't afford to spend years months or weeks doing this, you need to act quickly. Our unique system will help you get your business problem-free in just days.
P.P.S. Remember to act today and you'll save $47 dollars off the regular price, plus get FREE installation!
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