Possible Solution - Are You Writing At 8th Grade Level?

Are You Writing At 8th Grade Level?

Yes, sales letters should be written at the 8th grade school level. Even if your audience is normal, intelligent adults. The easier your letter is to read, the more people will actually read it.

People think of reading as work, and no one likes to work too hard. So make it easy on them to read your sales materials. Use easy to understand words, phrases and sentences. For example the newspaper, USA Today is written at the 8th grade level.