Possible Solution - Is You Headline Clear And To The Point So The Reader Can Instantly Understand It?

Is You Headline Clear And To The Point So The Reader Can Instantly Understand It?

Write ONLY your headline on a piece of paper and place it on your desk. Now read it out loud. Can you understand what you're offering simply by reading the headline?

If so then your headline is clear. If not, then your MUST change it.

Headline one:
So smooth, you'll feel like your floating on air.
What can this headline be for?

How about this one:
Install a set of our tires and you'll gain the comfort of a smooth and comfortable ride!

After reading the second headline you figured out that both are for tires. But reading the first doesn't say much - it could be for anything. The bottom line: the clearer your headline, the more results you'll get.