You must remember that your banner has one goal, and that is to get the RIGHT PERSON to click on the banner so they are redirected to your website.
If you try and make a sale directly from the banner, then you can be sure it will not be effective. You don't have the room to make a sale from your banner.
Once you have this goal clearly in mind, then treat your banner as a headline.
Other Troubleshooting Sections, For Your Business:
