If you are not testing your advertising then you're probably wasting a lot of money.
If you don't know which ads are effective and which are not, then it is likely that you could be spending more money on your advertising than the ads are earning, while you are neglecting placing MORE of the ads which actually ARE making you a substantial profit. This is not a healthy situation!
Can you imagine paying $1000 for an ad and not knowing how the ad performed?
It is a solid, proven principal of business success that you must test your advertising.
The First step to effective testing is setting up a way to track the results of each ad.
One very effective way to test our ads is to run a split test. For example, if you are advertising via direct mail and you are sending out 2,500 letters, mail 1250 with one key aspect of the ad changed, and the other 1250 with the standard ad you initially created.
Issues you should be testing include:
- Headline
- Price
- Copy
- Design
- Publications
- Publication
- dates
- Air time
- offers
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