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Testing and optimizing is a must for any long term success.
If you don't test you don't know what works and what doesn't. You could be spending money on the wrong ad, offer, product service etc. If you don't know you can't optimize. It's is absolutely critical that you test and optimize if you want to be successful. This one principal when practiced constantly can be your ticket to success.
You can't make an intelligent design without the feedback of the consumer.
You may think you have a good idea. You may feel it know it in your heart, it could be right on and it could be off track. The only way to find out is to test it in the right market. When you are asked to test it simply means trying something and offering it the market. that's it. You don't have to blow it out of proportion. Just find out what works and the only vote that's important in business is the one the market choices with it's purchase.
Issues you can test:
Advertising:
Your advertising is a critical element that must be tested. For example on simple and yet many times neglect to confirm our advertising did actually run or air.
When you become a good tester you will save tons of money on your advertising. Click here for more information on advertising testing.
Offers:
Offers are very a very important part of the buying decisions. They must be clear and relate tot the emotions of the buyer. or in other words make it exciting for the buyer.
Creative and exciting offers work well. And there are many combinations you can make:
- add bonuses
- offer financial options
- offer free trails
- offer special prize winning
- offer quantities ( buy 1 get the 2nd free. buy 1 get the second at 50% off etc.)
- Offer something that enhances your product e.g. When you buy this note book we will through in genuine leather caring case free ($99.97 value)
- The list of offers that can be made to your customers is unlimited. Use some creativity and place yourself in the customers shoes.
Markets:
You may have the best product or service but are offering it to the wrong market. It is essential to test different markets as well as expanding the exposure of your product and service to reactive markets.
For example if your selling a travel guide. Your first target market is people that will be traveling. No you might want to test your guide for the travel agent market. So they can help those that purchase tickets.
Product/Services:
Your customers may want different products or services. You may have a new line you want to introduce, you may be creating something new for you customers. Whatever the case it is important to get feedback before purchasing, producing your product. Get feedback from your customers or run an ad to ensure there is a demand. Or you can try a sample if you like.
It's a great idea to offer something new, just make sure your offering the right thing.
Price:
Price is a delicate price to high and sales drop profit increases price to low then profit decrease and sales may go up. Also price high then the perceived value may go up and increase sales on the other hand if you have a good product and you price to low Perceived value is lowered and so are sales.
So what do you do? Well find the average price in your industry, make sure it's profitable for you, then test different prices to discover which one works best. The market will tell you which is the best price for your product. So get in range and let the market decide.
Guarantee:
Guarantees are very important and it's not enough to say guaranteed or your money back. Different guarantees produce different results. Your guarantee has one purpose and that's to eliminate risk which puts the consumer at ease. Test different guarantees to obtain the best results. Click here for more on guarantees
Successful business, means Successful testing.
This topic can go on and on about things to test in your business. A good rule of thumb is when ever you have an idea "Make sure it works before investing a lot of time and money"
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