Small Business Thought of The Day - Business Letter
A business letter is a permanent record of your company's professionalism and attention to detail. Mistakes in style, grammar, or tone glare out from a written page. When corresponding with customers, investors, partners, or vendors, your business cannot afford to appear unprofessional because of small mistakes.
Your business letter should always follow the correct business letter format. Know your purpose in writing and state it clearly within the first two sentences of your letter. Write an introduction, the body and the conclusion, and then review it to make sure you have not wandered from your original intent.
Keep your business letter short, sweet and to the point. A page is the generally accepted length for most business letters. Additional information that supports your letter should be added as an enclosure, not crammed into the body of the letter.
Maintain a business tone throughout your letter. A business letter often serves as an official record of a transaction, procedure, or bidding process. Avoid chatty or conversational letters, especially if your letter will be saved and filed. If you want to personalize your letter, simply mark out the recipient's name with a pen and write his or her first name above it. Sign your name with the same pen.
Ensure your spelling and grammar is correct. Do not rely on spell check features to catch every mistake. Ask another person to proofread it after you are done. Hire a freelance writer or proofreader if you do not have one on staff.
Presentation is everything for a successful business. To impress potential customers, retain new ones, and increase your professional partnerships, showcase your company's poise and talent through a showcase business letter.
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