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Have you ever been to a website and just found yourself lost? Did you ever wonder how you were supposed to get to the next page or back to the homepage?
This is the problem that action-oriented web content solves. At the same time, it can encourage readers to become buyers. In a sense, you are having a conversation with your reader, an online conversation.
Make Your Homepage Work For You
Most people know that the homepage is the first page and launch pad for the rest of your website.
The homepage allows you to provide links and important information to your readers. The problem is that many homepages are not effectively communicating with the reader. These pages tend to talk more about what the company does and not so much about what they offer. Action-oriented web content can aid in this situation because it allows you to:
Grab the reader's interest
- Inform them about your services
- Create a sense of urgency as well as a desire for a product
- As readers look at the homepage they should be encouraged to move away from it. Consider adding snippets of interesting articles or blog postings on the homepage with read more links. These snippets will gain attention and the read more links will move the reader along.
It's Not All About Buying
Action-oriented web content is more than just a sales pitch. Action-oriented web content can encourage the reader to learn more and investigate you more thoroughly.
You can accomplish this by offering several different links and options. If you have a simple website with only a few pages, you may want to encourage the reader to move on and learn more with a next link. If you have a simple flash movie, you can use a next page link to encourage them to watch more of it. If you have an e-newsletter you can offer links such as Click Here to opt-in to our email newsletter or ezine.
All of these links encourage the reader to keep moving through the site and spend more time on the site. This is what action-oriented web content is all about.
You Have to Grab Their Attention to Get This to Work
You can have all of the action-oriented content in the world, but it won't work for you if you have a poorly organized website or if it doesn't grab someone's attention. Use effective action-oriented web content in the form of headlines and interesting opening paragraphs.
If the site is just hard to read, look at and take in, then you will need to work on the overall design before the action-oriented content will work for you. The site should be user-friendly first and foremost then you can add in the killer action-oriented web content.
Action Steps for Action-Oriented Web Content
1. Come up with eye grabbing headlines to tie in with your action-oriented content.
2. Don't be too salesy, as you might turn people away.
3. Create a sense of urgency and encourage readers to learn more without committing to buying something.
Important Points about Action-Oriented Web Content
- It's all about grabbing the reader's attention.
- To encourage people to spend time on your site, you have to keep them moving and interested.
- A well-organized site works best with action-oriented web content.
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